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"Although the adolescent girl's interest in self-enhancement has long been recognized, the actual research in this field has been negligible. This study was undertaken in an effort to apply some of the recent findings in adolescent psychology and the psychology of personality to an understanding of girls' behavior in relation to their appearance and dress. Since this research was first begun, considerable popular interest has been focused on teen-age girls' clothing and appearance. For example, the teen-age group has received much attention as a merchandise market; special departments in shops have been built up, new lines of cosmetics created solely for their use have been launched, and fashion magazines with special appeal for this age group have been introduced. It would therefore seem to be more important than ever to investigate systematically this sphere of girls' interests in order to provide additional bases for interpreting the psychological factors underlying girls' preferences in clothes and the satisfactions they seek to gain from the manner of their dress"--Preface.

Clothing and dress. --- Teenage girls.