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Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.

Advertising. --- Semiotics. --- Signs and symbols. --- Reclame --- Semiotiek --- Advertising --- Signs and symbols --- Semiotics --- Semeiotics --- Semiology (Linguistics) --- Semantics --- Structuralism (Literary analysis) --- Representation, Symbolic --- Signs --- Symbolic representation --- Symbols --- Abbreviations --- Omens --- Sign language --- Symbolism --- Visual communication --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- E-books --- 82:003 --- 82:003 Semiotiek in de literatuur --- Semiotiek in de literatuur --- Werbesprache --- Werbebotschaft --- Semiotik --- Semiologie --- Zeichentheorie --- Zeichen --- Werbeaussage --- Werbeversprechen --- Werbeinhalt --- Reklamesprache --- Werbetext --- Werbung --- Werbungssprache --- Sprache --- Anzeigensprache --- Fachsprache