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Marketing to women around the world
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ISBN: 0875842011 Year: 1989 Publisher: Boston (Mass.) Harvard Business School Press

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Building a housewife's paradise
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ISBN: 1469604124 0807898341 9780807898345 9781469604121 9780807833278 0807833274 Year: 2010 Publisher: Chapel Hill University of North Carolina Press

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Supermarkets are a mundane feature in the landscape, but as Tracey Deutsch reveals, they represent a major transformation in the ways that Americans feed themselves. In her examination of the history of food distribution in the United States, Deutsch demonstrates the important roles that gender, business, class, and the state played in the evolution of American grocery stores. Deutsch's analysis reframes shopping as labor and embeds consumption in the structures of capitalism. The supermarket, that icon of postwar American life, emerged not from straightforward consumer demand for low


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Consuming modernity
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ISBN: 0774824697 0774824700 9780774824705 9780774824712 0774824719 9780774824699 9780774824682 0774824689 0774819502 9780774819503 Year: 2013 Publisher: Vancouver

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Positioning consumer culture in Canada within a wider international context, Consuming Modernity explores the roots of modern Western mass culture between 1919 and 1945, when the female worker, student, and homemaker relied on new products to raise their standards of living and separate themselves from oppressive traditional attitudes. Mass-produced consumer products promised to free up women to pursue other interests shaped by marketing campaigns, advertisements, films, and radio shows. Concerns over fashion, personal hygiene, body image, and health reflected these new expectations. This volume is a fascinating look at how the forces of consumerism defined and redefined a generation.


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The she spot : why women are the market for changing the world--and how to reach them
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ISBN: 1576754723 9786612299209 1282299204 1576757838 9781576757833 9781609944285 1609944283 9781576754726 9781282299207 6612299207 Year: 2008 Publisher: San Francisco : Berrett-Koehler Publishers,

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Offers social change organisations with recommendations for leveraging the untapped power of women for positive change through fundraising, advocacy and the ballot box.

Don't think pink
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ISBN: 0814428002 9780814428009 9780814408155 081440815X 081440815X Year: 2004 Publisher: New York AMACOM

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Women spend trillions of dollars every year. Why are you missing out?


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A Shoppers' Paradise
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ISBN: 9780674240292 0674240294 9780674240315 0674240316 9780674987272 0674987276 Year: 2019 Publisher: Cambridge, MA

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Popular culture assumes that women are born to shop and that cities invite their trade. But downtowns were not always welcoming to women. Emily Remus turns to Chicago at the turn of the last century to chronicle an unheralded revolution in women's rights that took place not at the ballot box but in the streets and stores of the business district.

Advertising to the American woman, 1900-1999
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ISBN: 0814208908 Year: 2002 Publisher: Columbus Ohio State University Press


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Dressing up
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ISBN: 0262365553 9780262365550 9780262045841 0262045842 Year: 2021 Publisher: Cambridge, Massachusetts : The MIT Press

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"A provocative look at late 19th-century French fashion, which discredits the couturier as "genius creator" and makes you think differently about the impact of the American women who influenced the market"--


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Building a housewife's paradise : gender, politics, and American grocery stores in the twentieth century.
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ISBN: 9780807833278 9780807859766 Year: 2010 Publisher: Chapel Hill University of North Carolina press

Come buy, come buy
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ISBN: 9780821418116 0821418114 9780821418109 0821418106 0821442929 9780821442920 Year: 2008 Publisher: Athens Ohio University Press

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From the 1860's through the early twentieth century, Great Britain saw the rise of the department store and the institutionalization of a gendered sphere of consumption. Come Buy, Come Buy considers representations of the female shopper in British women's writing and demonstrates how women's shopping practices are materialized as forms of narrative, poetic, and cultural inscription, showing how women writers emphasize consumerism as productive of pleasure rather than the condition of seduction or loss. Krista Lysack examines works by Christina Rossetti, Mary Elizabeth Braddon, George Eliot,

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