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Department stores --- Stores, Department --- Stores, Retail --- History. --- Lauerman Brothers Department Store. --- History --- E-books

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At your fingertips?find advertising terms and concepts quickly and easily in this A-Z reference guide!As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts used in the advertising industry. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in

Advertising --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Retail trade --- Business --- Communication in marketing --- Industrial publicity --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling

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This book is a step-by-step guide to producing a sound foundation for advertising: one that will serve as the springboard to inspire powerful creative expression. Rich in cases from the evolving Indian context, Planning for Power Advertising offers an understanding of how strategic advertising is created. It takes the reader through cases and analyses of what worked or did not work in the marketplace. Anand Halve involves the reader throughout in exercises with Action Points at the end of most chapters-an approach that brings alive the concepts within, and helps readers discover the theory in

Advertising. --- Advertising --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling

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Industrial Ventilation Design Guidebook, Volume 2: Engineering Design and Applications brings together researchers, engineers (both design and plants), and scientists to develop a fundamental scientific understanding of ventilation to help engineers implement state-of-the-art ventilation and contaminant control technology. Now in two volumes, this reference contains extensive revisions and updates as well as a unique section on best practices for the following industrial sectors: Automotive; Cement; Biomass Gasifiers; Advanced Manufacturing; Industrial 4.0; Non-ferrous Smelters; Lime Kilns; Pulp and Paper; Semiconductor Industry; Steelmaking; Mining. Brings together global researchers and engineers to solve complex ventilation and contaminant control problems using state-of-the-art design equations Includes an expanded section on modeling and its practical applications based on recent advances in research Features a new chapter on best practices for specific industrial sectors.

Commercial buildings --- Industrial buildings --- Mercantile buildings --- Store buildings --- Buildings --- Heating and ventilation --- Control. --- Heating and ventilation. --- Ventilation

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This Round Table examines the dimensions of urban goods transport, the policy making context, and possible courses of action to deal with issues.

Transport --- Delivery of goods --- Urban transportation --- Commerce --- Business & Economics --- Business Communication --- Store delivery services --- Transportation --- Parcel post --- Shipment of goods --- Congresses