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Survey research
Author:
ISBN: 0761947051 0761947043 1299657427 1446234924 1849209987 1446204952 9781446204955 9781849209984 9781299657427 9780761947042 9780761947059 9780761947042 9781446234921 9780761947059 Year: 2003 Publisher: London Thousand Oaks, Calif. Sage Publications

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Abstract

The focus of this book is on small-scale quantitative surveys studying the relationships between variables. After showing the central place of the quantitative survey in social science research methodology, it then takes a simple model of the survey, describes its elements and gives a set of guidelines for implementing each element.


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Designing effective Web surveys
Author:
ISBN: 9780521717946 9780521889452 9780511499371 0521889456 0521717949 9780511454486 0511454481 0511456212 9780511456213 9780511457524 0511457529 051149937X 0511736665 9780511736667 1107201225 9781107201224 9786611944841 6611944842 0511453507 9780511453502 0511455518 9780511455513 128194484X Year: 2008 Publisher: Cambridge New York Cambridge University Press

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Abstract

Designing Effective Web Surveys is a practical guide to designing web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful web surveys. The author guides the researcher through the steps involved, from the basic building blocks and suggests ways to increase visual impact and interactivity. Throughout, he considers the importance of layout and design, and attention is also given to the way questions are put together. The book is intended for academic, government, and market researchers who design and conduct web surveys.

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