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""Jagdish's autobiography tells a fascinating life story in a few hundred pages of what it is to be, in one person, a scholar, change agent, advisor, and entrepreneur, in other words, a Renaissance Man."" Philip Kotler The Accidental Scholar is the autobiography of Professor Jagdish N. Sheth, a renowned scholar and one of the foremost authorities in the world on marketing and consumer behaviour. This is the fascinating story of a young man from India who went to America to realise the American Dream and became a world-renowned educator and thought-leader. Professor Sheth tells us about the ma
Business teachers --- Philanthropists --- Business education --- Business education teachers --- Commercial teachers --- Teachers --- Finance teachers --- Sheth, Jagdish N. --- Sheth, Jag N. --- Emory University --- Aimolei da xue --- Atlanta (Ga.). --- Emory University, Atlanta. --- Universitet Ėmori --- Emory College --- Faculty --- E-books --- Atlanta (Ga.). Emory University
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We are in an era of massive disruptions in markets, media, management approaches and business models. These disruptions are being caused by rapid technological changes on the one hand and tectonic shifts in customer preferences and societal behaviour on the other. Marketing knowledge and practices have to advance at a significantly higher pace to address the changing context of market behaviour. Handbook of Advances in Marketing in an Era of Disruptions is meant to share ideas and new knowledge that are relevant to this world of disruptions. Leading scholars from around the world, who have keenly observed the changing market environment, business policies, parameters, theories, methods and practices, have put forth their theses on how marketing thinking needs to evolve to keep pace with the market reality.
Marketing. --- Marketing --- Marketing management --- Business logistics --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Management. --- Management --- E-books --- Sheth, Jagdish N. --- Sheth, Jag N. --- Disruptive technologies. --- Consumer behavior. --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Disruptive innovations --- Technological innovations
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