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Serial Innovators: How Individuals Create and Deliver Breakthrough Innovations in Mature Firms zeros in on the cutting-edge thinkers who repeatedly create and deliver breakthrough innovations and new products in large, mature organizations. These employees are organizational powerhouses who solve consumer problems and substantially contribute to the financial value to their firms. In this pioneering study, authors Abbie Griffin, Raymond L. Price, and Bruce A. Vojak detail who these serial innovators are and how they develop novel products, ranging from salt-free seasonings

Technological innovations --- New products. --- Management.

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Marketing --- New products --- Sales management. --- Management.

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Advertising. --- Advertising --- Consumer behavior. --- New products.

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Economic production --- Product strategy --- New products --- Technological innovations --- Technology --- Management.

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From the Cadillac to the Apple Mac, the skyscraper to the Tiffany lampshade, the world in which we live has been profoundly influenced for over a century by the work of American designers. Meikle explores the fascinating history of American design, from the industrialization of the nineteenth century and the mass production of the machine age to the information-based society of the present, examining how design, consumerism, and culture connect. - ;From the Cadillac to the Apple Mac, the skyscraper to the Tiffany lampshade, the world in which we live has been profoundly influenced for over a c

Industrial design --- Design, Industrial --- Mechanical drawing --- New products --- Design --- History.