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Marketing sur Internet --- Médias sociaux --- Planification stratégique --- Commercialisation --- Marketing sur Internet. --- Planification stratégique. --- Commercialisation.
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"Digital media are normal. But this was not always true. For a long time, lay discourse, academic exhortations, pop culture narratives, and advocacy groups constructed new information and communications technologies (ICTs) as exceptional. Whether they were believed to be revolutionary, dangerous, rife with opportunity, or other-worldly, these tools and technologies were framed as extraordinary. But digital media are now mundane, thoroughly embedded - and often unquestioned - in everyday life. Digital media are enmeshed in health and wellness, work and organizations, elections, capital flows, intimate relationships, social movements, and even our own identities. Although the study of these technologies has always been interdisciplinary - at the crossroads of computer science, cultural studies, science and technology studies, and communications - never has a sociological perspective been more valuable. Sociology excels at helping us re-see the normal. The Oxford Handbook of Digital Media Sociology is a perfect point of entry for those curious about the state of sociological research on digital media. Each chapter reviews the sociological research that has been done thus far and points towards unanswered questions. The 34 chapters in the Handbook are arranged in six sections which look at digital media as they relate to: theory, social institutions, everyday life, community and identity, social inequalities, and politics & power. The contributors to this volume provide a distinctly sociological center that will be an indispensable resource for scholars looking to find their way in the subfield, offering an overview of the research on digital media that is sure to illuminate this shifting terrain. Readers will find it accessible enough for use in class, and thorough enough for seasoned professionals interested in a concise update in their areas of interest"--
Digital media --- Social aspects --- Social media. --- Digital media. --- Online social networks. --- Médias sociaux. --- Médias numériques. --- Réseaux sociaux.
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Advertising. --- Branding (Marketing) --- Social media. --- Publicité --- Stratégie de marque --- Médias sociaux --- Advertising --- Social media --- Publicité --- Stratégie de marque --- Médias sociaux --- Publicité. --- Stratégie de marque.
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The SAGE Handbook of Social Media Research Methods offers a step-by-step guide to overcoming the challenges inherent in research projects that deal with 'big and broad data', from the formulation of research questions through to the interpretation of findings. The handbook includes chapters on specific social media platforms such as Twitter, Sina Weibo and Instagram, as well as a series of critical chapters.
Social media --- Médias sociaux --- User-generated content --- #KVHA:Sociale media --- #KVHA:Digital research --- #KVHA:Media --- #SBIB:303H14 --- #SBIB:303H12 --- Methoden en technieken van de communicatiewetenschap --- Methoden en technieken: sociale wetenschappen --- Methods in social research (general) --- Mass communications --- Research --- Social media. --- Médias sociaux. --- Social media - Research --- Médias sociaux.
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"Today, social media offers an alternative broadcast and communication medium for nonprofit advocacy organizations. At the same time, social media has created a "noisy" environment that renders it more difficult for nonprofits to make their voices heard. Operating in an information-saturated landscape, populated by an audience with limited attention, organizations are struggling to effectively grab and hold onto their supporters and the general public. In The Quest for Attention, Chao Guo and Gregory D. Saxton argue that "attention" is a key intermediate goal and an important resource for advocacy organizations to effectively promote their causes. Synthesizing research, including much of the authors' own, this book discusses the challenges, strategies, and consequences of attention advocacy as organizations work to bring awareness to their struggle, tighten ties with their communities, and mobilize constituents for collective action, both online and off"--
Nonprofit organizations --- Social media --- Political activity --- Social media. --- Associations sans but lucratif --- Médias sociaux --- Political activity. --- Activité politique. --- Médias sociaux. --- Nonprofit organizations - Political activity --- User-generated media --- Communication --- User-generated content --- Advocacy. --- Attention. --- Big Data. --- Data Science. --- Impact. --- Machine Learning. --- Nonprofit Organizations. --- Online-Offline. --- Social Media Capital. --- Social Media. --- Twitter. --- Médias sociaux. --- Activité politique.
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The world is in the midst of a social media paradigm. Once viewed as trivial and peripheral, social media platforms like Twitter, Facebook and WeChat have become an important part of the information and communication infrastructure of society. They are bound up with business and politics as well as everyday life, work, and personal relationships. This international Handbook addresses the most significant research themes, methodological approaches and debates in the study of social media. It contains substantial chapters written especially for this book by leading scholars from a range of disciplinary perspectives, covering everything from computational social science to sexual self-expression. Part 1: Histories And Pre-Histories Part 2: Approaches And Methods Part 3: Platforms, Technologies And Business Models Part 4: Cultures And Practices Part 5: Social And Economic DomainsReview: This remarkable collection of original and thoughtful essays will have lasting value for students and researchers. The Handbook of Social Media not only defines the broad field of social media studies, but it sets the agenda for the future.
Mass communications --- Social media --- Social media. --- Médias sociaux. --- #SBIB:309H103 --- #SBIB:309H1711 --- Mediatechnologie / ICT / digitale media: sociale en culturele aspecten. --- Nieuwe media, informatietechnologie (videotex, beeldplaat, interactieve televisie, vergadertelevisie,...) --- Mediatechnologie / ICT / digitale media: sociale en culturele aspecten --- Médias sociaux.
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"The internet has become a principal venue for social interaction. Young people are growing up in a world surrounded by technology that could have only been imagined a generation ago. Social media have crafted a landscape that has made connection with others easy. Yet this rise has become a concern. So, what is happening here? Why is it so compelling to use social media? Why is it difficult to quit social media? What impact can social media have on teenagers, their education, and their well-being? Should we be worried? What can be done to help? Psychologist's Guide to Adolescents and Social Media aims to deliver a deeper understanding regarding the psychology of social media, both positive and negative. This guide is divided into four parts. The reader will be guided through the purposes and merits of social media, the unintended consequences of using social media, author conducted research exploring the experiences of adolescent-aged school children, and what can be done to help those struggling with the overuse of social media, including assessment resources."--Provided by publisher.
Social media --- Adolescent psychology. --- Psychological aspects. --- User-generated media --- Communication --- User-generated content --- Adolescence --- Teenagers --- Psychology --- Médias sociaux. --- Réseaux sociaux (Internet) --- Online social networks --- Online social networks. --- Social media. --- Médias sociaux. --- Réseaux sociaux (Internet)
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"With many new forms of digital media--including such popular social media as Facebook, Twitter, and Flickr -- the people formerly known as the audience no longer only consume but also produce and even design media. Jonas Löwgren and Bo Reimer term this phenomenon collaborative media, and in this book they investigate the qualities and characteristics of these forms of media in terms of what they enable people to do. They do so through an interdisciplinary research approach that combines the social sciences and humanities traditions of empirical and theoretical work with practice-based, design-oriented interventions. Löwgren and Reimer offer analysis and a series of illuminating case studies -- examples of projects in collaborative media that range from small multidisciplinary research experiments to commercial projects used by millions of people. Löwgren and Reimer discuss the case studies at three levels of analysis: society and the role of collaborative media in societal change; institutions and the relationship of collaborative media with established media structures; and tribes, the nurturing of small communities within a large technical infrastructure. They conclude by advocating an interventionist turn within social analysis and media design."
Mass media -- Technological innovations. --- Social media. --- User-generated content. --- Social media --- User-generated content --- Mass media --- Sociology & Social History --- Social Sciences --- Social Change --- Technological innovations --- Technological innovations. --- User-created content --- User-generated media --- Electronic information resources --- Communication --- Médias --- Médias sociaux --- Innovations --- Médias sociaux --- Contenu créé par l'utilisateur --- Médias --- Innovations. --- Médias sociaux. --- COMPUTER SCIENCE/Human Computer Interaction --- DIGITAL HUMANITIES & NEW MEDIA/Social Media & Networking --- DESIGN/General --- Mass media - Technological innovations. --- #SBIB:309H103 --- #SBIB:309H1711 --- Mediatechnologie / ICT / digitale media: sociale en culturele aspecten --- Nieuwe media, informatietechnologie (videotex, beeldplaat, interactieve televisie, vergadertelevisie,...)
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Journalism --- Press --- Mass media --- Social media --- Journalism and education --- Journalism. --- Journalism and education. --- Mass media. --- Press. --- Social media. --- Education and journalism --- Journalism, School --- Writing (Authorship) --- Literature --- Publicity --- User-generated media --- Communication --- User-generated content --- Media, News --- Media, The --- News media --- Newspapers --- Periodicals --- Mass communication --- Media, Mass --- Educational aspects --- Fake news --- E-journals --- Journalisme --- Presse --- Médias --- Médias sociaux --- Presse et éducation
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An irreverent, provocative, and visually fascinating look at what our online lives reveal about who we really are--and how this deluge of data will transform the science of human behavior. Big Data is used to spy on us, hire and fire us, and sell us things we don't need. In Dataclysm, Christian Rudder puts this flood of information to an entirely different use: understanding human nature. Drawing on terabytes of data from Twitter, Facebook, Reddit, OkCupid, and many other sites, Rudder examines the terrain of human experience. He charts the rise and fall of America's most reviled word through Google Search, examines the new dynamics of collaborative rage on Twitter, and traces human migration over time, showing how groups of people move from certain small towns to the same big cities across the globe. And he grapples with the challenge of maintaining privacy in a world where these explorations are possible. Audacious, entertaining, and illuminating, Dataclysm is a portrait of our essential selves--and a first look at a revolution in the making. --
Mass communications --- Computer. Automation --- Social psychology --- Behavioral assessment. --- Human behavior. --- Social media. --- Big data. --- Internet users --- Online social networks --- Analyse comportementale --- Comportement humain --- Médias sociaux --- Données volumineuses --- Internautes --- Réseautage personnel (Informatique) --- Attitudes --- Médias sociaux --- Données volumineuses --- Réseautage personnel (Informatique) --- Online social networks.
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