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An exploration of the way videogames mount arguments and make expressive statements about the world that analyzes their unique persuasive power in terms of their computational properties.Videogames are an expressive medium, and a persuasive medium; they represent how real and imagined systems work, and they invite players to interact with those systems and form judgments about them. In this innovative analysis, Ian Bogost examines the way videogames mount arguments and influence players. Drawing on the 2,500-year history of rhetoric, the study of persuasive expression, Bogost analyzes rhetoric's unique function in software in general and videogames in particular. The field of media studies already analyzes visual rhetoric, the art of using imagery and visual representation persuasively. Bogost argues that videogames, thanks to their basic representational mode of procedurality (rule-based representations and interactions), open a new domain for persuasion; they realize a new form of rhetoric. Bogost calls this new form "procedural rhetoric," a type of rhetoric tied to the core affordances of computers: running processes and executing rule-based symbolic manipulation. He argues further that videogames have a unique persuasive power that goes beyond other forms of computational persuasion. Not only can videogames support existing social and cultural positions, but they can also disrupt and change these positions themselves, leading to potentially significant long-term social change. Bogost looks at three areas in which videogame persuasion has already taken form and shows considerable potential: politics, advertising, and learning.

Video games --- Persuasion (Rhetoric) --- Social aspects. --- Rhetoric --- Forensics (Public speaking) --- Oratory --- GAME STUDIES/General --- GAME STUDIES/Game History --- SOCIAL SCIENCES/Media Studies --- Sociology of culture --- Mass communications --- Computer. Automation --- Persuasion (Rhetoric). --- Persuasion (rhétorique) --- Jeux vidéo --- Publicité intégrée dans les jeux vidéo. --- Médias en éducation. --- Aspect politique. --- Aspect social. --- Social aspects --- Jeux vidéo --- Argumentation --- Aspect social --- 527 --- Games --- video games --- informatica - specifieke toepassingen --- Jeu vidéo --- Jeu --- Art vidéo --- Informatique appliquée --- Informatique graphique --- Video games - Social aspects --- #SBIB:309H17 --- #SBIB:309H402 --- Computer- en videogames --- Media en publiekgroepen: gebruik van de boodschap, effecten van de media, --- Persuasion (rhétorique) --- Publicité intégrée dans les jeux vidéo. --- Médias en éducation.