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"The book builds an original argument for the department store as a significant site of design production, and therefore offers an alternative interpretation to the mainstream focus on consumption within retail history. Emily M. Orr presents a fresh perspective on the rise of modern urban consumer culture, of which the department store was a key feature. By investigating the production processes of display as well as fascinating information about display-making's tools and technologies, the skills of the displayman and the meaning and context of design decisions which shaped the final visual effect are revealed. In addition, the book identifies and isolates 'display' as a distinct moment in the life of the commodity, and understands it as an influential channel of mediation in the shopping experience. The assembly and interpretation of a diverse range of previously unexplored primary resources and archives yields fascinating new evidence, showing how display achieved an agency which transformed everyday objects into commodities and made consumers out of passersby"--

Department stores --- Display of merchandise --- Store decoration --- Show windows --- Interior Design and Interior Architecture - Other --- History of Interior Design and Interior Architecture --- Commercial Design (Arch) --- Design --- History

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Decorative arts --- Interior decoration --- Decorative arts. --- Interior decoration. --- art history --- interior design --- furniture --- interior decoration

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Architecture --- architecture [discipline] --- interior design --- binnenhuisinrichting --- architectuur --- Interior architecture --- Interior decoration

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"Norman Bel Geddes has long been considered the "founder' of American industrial design. During his long career he worked on everything from theatre design, world fairs and cars to houses and product and packaging design. Nicolas P. Maffei's magisterial biography draws on original material from the archive at the Harry Ransom Center, University of Texas at Austin, and places Bel Geddes' work within the fast-changing cultural and intellectual contexts of his time. Maffei shows how Bel Geddes' futuristic but pragmatic style "his notion of "practical vision'" was central to his work, and highly influential on the professional practice of American industrial design in general."--

Design --- Designers --- History --- Geddes, Norman Bel, --- History and Culture of Design --- History of Interior Design and Interior Architecture --- Product Design

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Interior decoration --- Decoration, Interior --- Home decoration --- House decoration --- Interior design --- Art --- Buildings --- Decoration and ornament --- Home economics --- Furniture --- House furnishings --- Upholstery --- Environmental engineering --- Architecture --- binnenhuisinrichting --- Design