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New technologies are changing our reading habits. Laptops, e-readers, tablets and other handheld devices supply new platforms for reading, and we must learn to manage them by scrolling, clicking or tapping. Reading Today places reading in current literary and cultural contexts in order to analyse how these contexts challenge our conceptions of who reads, what reading is, how we read, where we read, and for what purposes? and then responds to the questions this analysis raises. Is our reading experience becoming a?flat? one? And does reading in a media environment favour quick reading? Alongside these questions, the contributors unpack emerging strategies of reading. They consider, for example, how paying attention to readers? emotional reactions as an indispensable component of reading affects our conception of the reading process. Other chapters consider how reading can be explored through such topics as experimental literature, the contemporary encyclopedic novel and the healing power of books.

Media, information & communication industries. --- Media studies. --- Cultural studies. --- Literature & literary studies.

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Communication. --- Communication --- Collection Information, communication. --- Social aspects. --- Communication and culture --- Communication, Primitive --- Mass communication --- Sociology

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#A9301A --- Relations publiques Public relations --- Médias Media --- Interviews Interviews --- Image (relations publiques) Beeld (public relations) --- Publicité Adverteren --- Information (communication) Informatie (communicatie)

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foundations of quantum mechanics --- quantum optics and metrology --- quantum information: communication --- cryptography --- Quantum theory --- Quantum dynamics --- Quantum mechanics --- Quantum physics --- Physics --- Mechanics --- Thermodynamics --- Quantum theory.

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Metaphor and Knowledge offers a sweeping history of rhetoric and metaphor in science, delving into questions about how language constitutes knowledge. Weaving together insights from a group of scientists at the Santa Fe Institute as they shape the new interdisciplinary field of complexity science, Ken Baake shows the difficulty of writing science when word meanings are unsettled, and he analyzes the power of metaphor in science.

Technical writing. --- Engineering --- Science --- Scientific writing --- Technology --- Authorship --- Communication of technical information --- Communication of technical information. --- Communication in technology --- Technical communication --- Technical information, Communication of --- Communication in science