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Everyone knows about the rising phenomena of social media, but what does that have to do with you, the engineer? What about engineers looking for employment? And can you really push your consultancy business, publication, and more to establish your own personal brand? Do engineering companies really need social media? Social networks are both a blessing and a curse to the engineer and scientist. The blessings are apparent: the abundance of free applications and their increasing mobility and transportability. The curse is that creating interesting and compelling content on these user-driven systems is best served by right-brain skills. But most engineers and scientists are left-brain oriented, and have generally shunned the right-brain skills like graphic design and creative writing as being indulgent and time wasting. This new book shows you how to develop better "right brain" skills and apply them to social media like Facebook, Twitter, LinkedIn and others, where so much professional communication, marketing, promoting and even collaborative technical work is taking place today.

Social media. --- Communication in engineering.

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Stay on top with the latest developments in scientific and technical journal publications! In Scholarly Communication in Science and Engineering Research in Higher Education, experts in the academic community propose cost-effective alternatives to commercial publications in the face of increased journal prices and reduced budgets. This book discusses recent technological innovations that can maintain the needs of researchers who need to stay on the cutting edge of science and technology as well as scholars who must be published and peer-reviewed in order to achieve tenure and promotio

Communication in science. --- Communication in engineering. --- Engineering --- Communication in research --- Science communication --- Science information --- Scientific communications --- Science

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"This work exposes the deeply worrying state of discourse over geoengineering-the intentional manipulation of the earth's climate as means to halt or reverse global warming. These climate-altering projects, which range from cloud-whitening to carbon dioxide removal and from stratospheric aerosol injection to enhanced weathering, are all technological solutions to more complex geosocial problems. Geoengineering represents one of the most alarming forms of deliberative discourse in the twenty-first century. Yet geoengineering could easily generate as much harm as the environmental traumas it seeks to cure. Complicating these deliberations is the scarcity of public discussion. Most deliberations transpire within policy groups, behind the closed doors of climate-oriented startups, between subject-matter experts at scientific conferences, or in the disciplinary jargon of research journals. Further, much of this conversation occurs primarily in the West. Ehren Helmut Pflugfelder makes clear how the deliberative rhetorical strategies coming from geoengineering advocates have been largely deceptive, hegemonic, deterministic, and exploitative. In this volume, he investigates how geoengineering proponents marshal geologic actors into their arguments-and how current discourse could lead to a greater exploitation of the earth in the future. Pflugfelder's goal is to understand the structure, content, purpose, and effect of these discourses, raise the alarm about their deliberative directions, and help us rethink our approach to the climate. In highlighting both the inherent problems of the discourses and the ways geologic rhetoric can be made productive, he attempts to give "the geologic" a place at the table to better understand the roles that all earth systems continue to play in our lives, now and for years to come"--

Persuasion (Rhetoric) --- Communication in the environmental sciences. --- Communication in geology. --- Communication in engineering. --- Environmental geotechnology --- Social aspects. --- Environmental protection. Environmental technology --- Pragmatics