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Langage Taalgebruik --- Communication visuelle Visuele communicatie --- Formation Opleiding --- Groupes Groepen --- Photographie Fotografie

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In the domain of visual images, those of fine art form a tiny minority. This original and brilliant book calls upon art historians to look beyond their traditional subjects-painting, drawing, photography, and printmaking-to the vast array of "nonart" images, including those from science, technology, commerce, medicine, music, and archaeology. Such images, James Elkins asserts, can be as rich and expressive as any canonical painting. Using scores of illustrations as examples, he proposes a radically new way of thinking about visual analysis, one that relies on an object's own internal sense of organization.Elkins begins by demonstrating the arbitrariness of current criteria used by art historians for selecting images for study. He urges scholars to adopt, instead, the far broader criteria of the young field of image studies. After analyzing the philosophic underpinnings of this interdisciplinary field, he surveys the entire range of images, from calligraphy to mathematical graphs and abstract painting. Throughout, Elkins blends philosophic analysis with historical detail to produce a startling new sense of such basic terms as pictures, writing, and notation.

Visual communication. --- Communication visuelle. --- Graphic communication --- Imaginal communication --- Pictorial communication --- Communication

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Mais qu’est-ce qui peut, aujourd’hui, amener deux linguistes à accorder une telle importance à un domaine aussi particulier, aussi spécialisé et aussi commenté que celui du discours publicitaire ? En s’efforçant de rappeler certaines données de la rhétorique classique et d’introduire quelques outils descriptifs de la pragmatique et des linguistiques du texte et du discours contemporaines, les auteurs proposent, avant tout, d’aborder quelques aspects textuels et iconiques d’une forme particulière de discours argumentatif. En trois grandes parties, l’ouvrage offre aux étudiants, aux chercheurs et même aux professionnels en formation des pistes devenues classiques et d’autres plus originales, peut-être aussi plus techniques parfois, pour une approche des « textes-images » – ou iconotextes – publicitaires. Le corpus est constitué de plus de 200 énoncés publicitaires parus, pour l’essentiel, ces cinquante dernières années. Cette nouvelle édition offre des développements plus étendus et complétés par de nouveaux exemples afin de tenir compte de l’avancée des travaux dans le domaine, de quelques publications récentes et thèses soutenues, de l’évolution actuelle du discours publicitaire.

Analyse du discours. --- Communication visuelle. --- Langage publicitaire. --- Rhetorik --- Analyse du discours --- publicité (commerce). --- Iconicity (Linguistics) --- Persuasion (Rhetoric) --- Advertising --- Discourse analysis --- Semiotics --- Linguistique --- Publicité --- Language --- Advertising - Language --- Publicité (commerce).

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Makes available the essential information and critical assessment of major topics in Image Studies all in one place for the first time. Presents key concerns, histories, and methodologies central to contemporary Image Studies in a clear order and through distinguishable thematic units. Serves as an essential reference for every student in visual communication, media theory, visual culture, visual semiotics, art theory, film studies, and philosophy of the image.

Semiotics --- Philosophy and psychology of culture --- Aesthetics --- Sociology of culture --- Mass communications --- Art --- communicatie --- cultuur --- esthetica --- kunst --- semiotiek --- culturele antropologie --- Visual communication. --- Image (Philosophy) --- Communication visuelle --- Image (Philosophie)

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Mass communications --- Semiotics --- Communicatie [Visuele ] --- Communication [Visual ] --- Communication visuelle --- Visual communication --- Visuele communicatie --- Communication --- -Visual communication --- Graphic communication --- Imaginal communication --- Pictorial communication --- Communication, Primitive --- Mass communication --- Sociology --- Technological innovations --- Visual communication. --- Technological innovations.