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Brand choice. --- Commercial products --- Consumers' preferences. --- Quality of products. --- Standards.

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Product strategy --- Brand choice. --- Brand loyalty. --- Consumer behavior. --- Customer loyalty. --- Marketing --- Psychological aspects.

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The book brings together research that investigates how people experience products: durable, non-durable, or virtual. In contrast to other books, the present book takes a very broad, possibly all-inclusive perspective, on how people experience products. It thereby bridges gaps between several areas within psychology (e.g. perception, cognition, emotion) and links these areas to more applied areas of science, such as product design, human-computer interaction and marketing.The field of product experience research will include some of the research from four areas: Arts, Ergonomics, Techn

Product strategy --- industriële vormgeving --- ontwerpen --- Belevingswaarden. --- Brand choice --- Consumer behavior. --- Consumers' preferences. --- Desenho industrial. --- Design (fatores humanos). --- Design --- Producten. --- Produtos novos. --- Psychological aspects. --- Human factors. --- Productontwikkeling. --- Productontwerpen. --- New products. --- New product development --- NPD (Marketing) --- Product development --- Products, New --- Commercial products --- Industrial design --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Brand preferences --- Consumers' preferences --- Choice (Economic theory) --- Choice of product --- Preferences, Consumers' --- Product choice --- Consumer behavior --- Consumers --- Revealed preference theory --- Attitudes