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Communication in politics --- Blogs --- Webometrics. --- Bibliometry, Web --- Cybermetrics --- Internetometrics --- Metrics, Web --- Netometrics --- Web bibliometry --- Web metrics --- Webometry --- Quantitative research --- World Wide Web --- Blogging --- Web logs --- Weblogs --- Diaries --- Social media --- Web sites --- Citizen journalism --- Political communication --- Political science --- Blogs. --- Political aspects. --- Research

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Outside back cover : "This is a practical guide to using web metrics to measure impact and demonstrate value. The web provides an opportunity to collect a host of different metrics, from those associated with social media accounts and websites to more traditional research outputs. This book is a clear guide for library and information professionals as to what web metrics are available and how to assess and use them to make informed decisions and demonstrate value. As individuals and organizations increasingly use the web in addition to traditional publishing avenues and formats, this book provides the tools to unlock web metrics and evaluate the impact of this content. The key topics covered include: bibliometrics, webometrics and web metrics; data collection tools; evaluating impact on the web; evaluating social media impact; investigating relationships between actors; exploring traditional publications in a new environment; web metrics and the web of data; the future of web metrics and the library and information professional. The book will provide a practical introduction to web metrics for a wide range of library and information professionals, from the bibliometrician wanting to demonstrate the wider impact of a researcher's work than can be demonstrated through traditional citations databases, to the reference librarian wanting to measure how successfully they are engaging with their users on Twitter. It will be a valuable tool for anyone who wants to not only understand the impact of content, but demonstrate this impact to others within the organization and beyond.--

Information retrieval --- Computer architecture. Operating systems --- Library research --- Mass communications --- Webometrics --- Data mining. --- Library science. --- Cybermétrie --- Exploration de données (Informatique) --- Bibliothéconomie --- Resource description & access. --- Data mining --- Web usage mining --- Internet usage --- -Web site --- -028.7 --- Analysis, Web usage --- Analytics, Web --- Mining, Web usage --- Web analytics --- Web usage analysis --- Algorithmic knowledge discovery --- Factual data analysis --- KDD (Information retrieval) --- Knowledge discovery in data --- Knowledge discovery in databases --- Mining, Data --- Database searching --- Statistics --- -Data processing --- Evaluation. --- Webometrics. --- Cybermétrie --- Exploration de données (Informatique) --- Bibliothéconomie --- Librarianship --- Library economy --- Bibliometry, Web --- Cybermetrics --- Internetometrics --- Metrics, Web --- Netometrics --- Web bibliometry --- Web metrics --- Webometry --- RDA --- RDA: resource description & access --- RDA: resource description and access --- Resource description and access --- Bibliography --- Documentation --- Information science --- Quantitative research --- World Wide Web --- Research --- Library science --- Resource description & access --- Internet --- Librarians --- Library Services --- Research Support as Topic --- Information Storage and Retrieval --- utilization --- organization and administration --- Internet - utilization --- Library Services - organization and administration