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Qualitative research: theory, method and practice
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ISBN: 076194933X 0761949348 Year: 2004 Publisher: London Sage


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Usability testing for survey research
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ISBN: 0128036567 0128036818 9780128036815 9780128036563 Year: 2017 Publisher: Cambridge: Morgan Kaufmann,

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This book is a guide to the tools necessary to evaluate, test, and modify surveys in an iterative method during the survey pretesting process. It includes examples that apply usability to any type of survey during any stage of development, along with tactics on how to tailor usability testing to meet budget and scheduling constraints.


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Qualitative research : analyzing life
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ISBN: 9781544372884 9781544372891 9781544372907 9781544372914 1544372884 Year: 2022 Publisher: Los Angeles, Calif. Sage

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"Qualitative Research: Analyzing Life, Second Edition presents a fresh approach to teaching and learning qualitative methods for social inquiry-one that focuses on analysis from the very beginning of the text. By exploring qualitative research through a unique analytic lens, then cumulatively elaborating on methods in each successive chapter, this innovative work cultivates a skill set and literacy base that prepares readers to work strategically with empirical materials in their own fieldwork. Johnny Saldaña and Matt Omasta combine clear, accessible writing and analytic insight to show that analysis, in its broadest sense, is a process undertaken throughout the entire research experience. The Second Edition provides a number of updates including more on digital materials and methods, including sentiment analysis of social media data, and ethics in social media research"--


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Qualitative data analysis : key approaches
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ISBN: 9781529730425 9781529730418 1529730422 1529789028 1529787041 1529785065 1529730414 Year: 2023 Publisher: Thousand Oaks (Calif.) : SAGE Publications,

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"With numerous approaches to choose from, knowing where to start when doing qualitative data analysis (QDA) can be a challenge. This book gives you direction with an accessible and thorough introduction to nine different approaches to QDA, written by a multi-disciplinary team with years of experience teaching and analysing data using these methods. With a clear focus on the 'how to' of QDA, each chapter includes: Step-by-step descriptions of how to apply each approach in your research Online and in-text activities to help you practice your skills Annotated reading lists so you can dig deeper into key topics Case studies from a range of disciplines so you can see how each approach works in practice. The perfect companion on your journey through QDA, the book also offers a comprehensive introduction to the use of NVivo QDA software, helping both new and experienced researchers get to grips with the essentials"--

Context and method in qualitative research
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ISBN: 0803976321 0803976313 1849208751 1446275655 9780803976320 Year: 1997 Publisher: London: Sage,

Survey research : the basics
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ISBN: 0761947051 0761947043 1299657427 1446234924 1849209987 1446204952 9781446204955 9781849209984 9781299657427 9780761947042 9780761947059 9780761947042 9781446234921 9780761947059 Year: 2003 Publisher: London ; Thousand Oaks, CA : Sage Publications,

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The focus of this book is on small-scale quantitative surveys studying the relationships between variables. After showing the central place of the quantitative survey in social science research methodology, it then takes a simple model of the survey, describes its elements and gives a set of guidelines for implementing each element.

The European tradition in qualitative research
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ISBN: 0761974385 Year: 2003 Publisher: London Sage

Primer of methods for the behavioral sciences
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ISBN: 0471736767 9780471736769 Year: 1975 Publisher: New York (N.Y.): Wiley,

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