Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Broadcasting --- Broadcasting industry --- Communication and traffic --- Cultural industries --- Telecommunication

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Broadcasting --- Broadcasting industry --- Communication and traffic --- Cultural industries --- Telecommunication

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Inside Broadcasting provides a comprehensive introduction to a highly rewarding yet competitive industry. It analyses the day-to-day running of both television and radio organisations and examines the jobs involved and how to get them. Inside Broadcasting begins with an informative history of broadcasting in the United Kingdom. It traces the invention of radio and television, from the founding of the BBC and ITV networks through to the end of the terrestrial monopoly and the advent of satellite and pay-per-view television. Julian Newby explains what skills, experience and professional qualifications are required for entry into this profession. He provides detailed job descriptions and explains how each job fits into the industry as a whole. Practical careers advice together with a comprehensive list of training and educational bodies, companies and professional publications ensure Inside Broadcasting is an essential introduction to a career in radio and television.

Broadcasting --- Vocational guidance --- Mass communications --- Great Britain --- Broadcasting industry --- Communication and traffic --- Cultural industries --- Telecommunication

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. This book provides empirical examinations of broadcast, multichannel media, enhanced television, broadband communications, and global media conglomerate markets.

Brand name products --- Branding (Marketing). --- Broadcasting --- Management. --- Branding (Marketing) --- Broadcasting industry --- Marketing --- Advertising --- Communication and traffic --- Cultural industries --- Telecommunication

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

An Introductory History of British Broadcasting is a concise and accessible history of British radio and television. It begins with the birth of radio at the beginning of the twentieth century and discusses key moments in media history, from the first wireless broadcast in 1920 through to recent developments in digital broadcasting and the internet.Distinguishing broadcasting from other kinds of mass media, and evaluating the way in which audiences have experienced the medium, Andrew Crisell considers the nature and evolution of broadcasting, the growth of broadcasting institution

Broadcasting. --- Broadcasting-- Great Britain-- History. --- History. --- Broadcasting --- Journalism & Communications --- Radio & TV Broadcasting --- History --- Broadcasting industry --- Communication and traffic --- Cultural industries --- Telecommunication