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This title presents a history of the uptake of new media in Democratic electoral campaigning over the last decade. Kreiss shows how a group of young internet staffers came together to create a series of innovations in organization, tools, and practice that have changed the campaign game.

Internet in political campaigns --- Campaign management --- Political campaigns --- Political participation --- Presidents --- Political consultants --- Internet --- Digital media --- Government - U.S. --- Law, Politics & Government --- Political Rights - U.S. --- History --- Technological innovations --- Election --- Political aspects --- Electronic media --- New media (Digital media) --- Mass media --- Digital communications --- Online journalism --- Advisors, Political --- Campaign consultants --- Political advisors --- Consultants --- Presidency --- Heads of state --- Executive power --- Citizen participation --- Community action --- Community involvement --- Community participation --- Involvement, Community --- Mass political behavior --- Participation, Citizen --- Participation, Community --- Participation, Political --- Political activity --- Political behavior --- Political rights --- Social participation --- Political activists --- Politics, Practical --- Campaigns, Election --- Campaigns, Political --- Election campaigns --- Electioneering --- Electoral politics --- Negative campaigns --- Elections --- Management --- Politics and Government. --- History. --- Technological innovations. --- Internet in political campaigns - United States - History. --- Campaign management - Technological innovations - United States - History. --- Political campaigns - Technological innovations - United States - History. --- Political participation - Technological innovations - United States - History. --- Presidents - United States - Election - 2004 - Technological innovations. --- Presidents - United States - Election - 2008 - Technological innovations. --- Political consultants - United States - History - 21st century. --- Internet - Political aspects - United States. --- Digital media - Political aspects - United States.