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Notable advances resulting from new research findings, measurement approaches, widespread uses of the Internet, and increasingly sophisticated approaches to sampling and polling, have stimulated a new generation of attitude scholars. This extensively revised edition captures this excitement, while remaining grounded in scholarly research.Attitudes and Opinions, 3/e maintains one of the main goals of the original edition--breadth of coverage. The book thoroughly reviews both implicit and explicit measures of attitudes, the structure and function of attitudes, the nature of public

Public opinion. --- Attitude (Psychology) --- Public opinion polls. --- Opinion polls --- Polls, Public opinion --- Public opinion --- Public opinion research --- Straw votes --- Social surveys --- Market surveys --- Attitudes (Psychology) --- Psychology --- Stereotypes (Social psychology) --- Opinion, Public --- Perception, Public --- Popular opinion --- Public perception --- Public perceptions --- Judgment --- Social psychology --- Focus groups --- Reputation --- Research