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Electronic commerce --- Internet marketing --- Online marketing --- Web marketing --- World Wide Web marketing --- Marketing

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This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others.

Social psychology --- Business policy --- Personnel management --- Marketing --- Information systems --- Computer. Automation --- ICT (informatie- en communicatietechnieken) --- bedrijfseconomie --- B2B (business-to-business) --- marketing --- leidinggeven --- strategisch beleid --- informatica management

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Corporate success has been changed by the importance of new developments in Business Analytics (BA) and furthermore by the support of computational intelligence- based techniques. This book opens a new avenues in these subjects, identifies key developments and opportunities. The book will be of interest for students, researchers and professionals to identify innovative ways delivered by Business Analytics based on computational intelligence solutions. They help elicit information, handle knowledge and support decision-making for more informed and reliable decisions even under high uncertainty environments. Computational Intelligence for Business Analytics has collected the latest technological innovations in the field of BA to improve business models related to Group Decision-Making, Forecasting, Risk Management, Knowledge Discovery, Data Breach Detection, Social Well-Being, among other key topics related to this field.

Mathematics --- Accountancy --- Business policy --- Business economics --- Information systems --- Artificial intelligence. Robotics. Simulation. Graphics --- Computer. Automation --- neuronale netwerken --- fuzzy logic --- ICT (informatie- en communicatietechnieken) --- cybernetica --- bedrijfseconomie --- bedrijven --- bedrijfsfinanciën --- wiskunde --- KI (kunstmatige intelligentie) --- informatica management --- AI (artificiële intelligentie)