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Drawing upon various published sources and by the use of case materials, this text shows readers how knowledge can be utilized to underpin and enhance the marketing management function within organizations.

Marketing. --- Marketing --- Knowledge management. --- Management. --- Marketing - Management. --- Marketing (General) . --- Social Sciences and Humanities. Marketing --- Marketing (General) --- Marketing (General). --- Management of knowledge assets --- Management --- Information technology --- Intellectual capital --- Organizational learning --- Marketing management --- Business logistics --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Marketing research.