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O percurso dos gêneros do discurso publicitário : uma análise das propagandas da Coca-Cola
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ISBN: 9788579830112 Year: 2009 Publisher: SciELO Books - Editora UNESP

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The book offers the reader a reflection on the speeches broadcast in different media, such as magazines, newspapers, television and the Internet and, in particular, the path of advertising genres through the analysis of Coca-Cola advertisements. It also provides an understanding of the counter-discourses, whether anti-American, anti-capitalist, anti-globalization or ecological. It is a useful work for professionals dedicated to verb-audio-visual resources, for students in the field of Discourse Analysis and for others interested in languages ​​and texts.


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Facebook, the media and democracy : big tech, small state?
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ISBN: 0429466412 042988155X 0429881568 1138608971 Year: 2019 Publisher: Milton Park, Abingdon, Oxon ; New York, NY : Routledge,

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"Facebook, the Media and Democracy: Big Tech, small state? examines Facebook Inc. and the impact that it has had and continues to have on the media and democracy around the world. Drawing on interviews with Facebook users of different kinds and dialogue with politicians, regulators, civil society and media commentators, as well as detailed documentary scrutiny of legislative and regulatory proposals and Facebook's corporate statements, the book presents a comprehensive but clear overview of the current debate around Facebook, and the global debate on the regulation of social media in the era of 'surveillance capitalism.' Chapters examine the business and growing institutional power of Facebook as it has unfolded over the fifteen years since its creation, the benefits and meanings that it has provided for its users, its disruptive challenge to the contemporary media environment, its shaping of conversations, and the emerging calls for its further regulation. It considers Facebook's alleged role in the rise of democratic movements around the world as well as its suggested role in the election of Donald Trump and the UK vote to leave the European Union. The book argues that Facebook, in some shape or form, is likely to be with us into the foreseeable future: how we address the societal challenges that it provokes, and the economic system that underpins it, on a global basis, will define how human societies demonstrate their capacity to protect and enhance democracy and ensure that no corporation can set itself above democratic institutions"--


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Amherst in the world

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In celebration of the 200th anniversary of Amherst College, a group of scholars and alumni explore the school's substantial past in this volume. Amherst in the World tells the story of how an institution that was founded to train Protestant ministers began educating new generations of industrialists, bankers, and political leaders with the decline in missionary ambitions after the Civil War. The contributors trace how what was a largely white school throughout the interwar years begins diversifying its student demographics after World War II and the War in Vietnam. The histories told here illuminate how Amherst has contended with slavery, wars, religion, coeducation, science, curriculum, town and gown relations, governance, and funding during its two centuries of existence. Through Amherst's engagement with educational improvement in light of these historical undulations, it continually affirms both the vitality and the utility of a liberal arts education.


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The cost of free shipping : Amazon in the global economy
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ISBN: 9781786807526 9781786807519 1786807521 Year: 2020 Publisher: London : Pluto Press,

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Amazon is the most powerful corporation on the planet and its CEO, Jeff Bezos, has become the richest person in history, and one of the few people to profit from a global pandemic. Its dominance has reshaped the global economy itself: we live in the age of 'Amazon Capitalism'. 'One-click' instant consumerism and its immense variety of products has made Amazon a worldwide household name, with over 60% of US households subscribing to Amazon Prime. In turn, these subscribers are surveilled by the corporation. Amazon is also one of the world's largest logistics companies, resulting in weakened unions and lowered labor standards. The company has also become the largest provider of cloud-computing services and home surveillance systems, not to mention the ubiquitous Alexa. With cutting-edge analyses, this book looks at the many dark facets of the corporation, including automation, surveillance, tech work, workers' struggles, algorithmic challenges, the disruption of local democracy and much more. The Cost of Free Shipping shows how Amazon represents a fundamental shift in global capitalism that we should name, interrogate and be primed to resist.


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Innovation Capacity and the City : The Enabling Role of Design
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ISBN: 3030001237 3030001229 Year: 2019 Publisher: Cham Springer Nature

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This book is licensed under a Creative Commons Attribution 4.0 International License. .


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Exposure : poisoned water, corporate greed and one lawyer's twenty-year battle against DuPont
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ISBN: 9781471189616 9781471189623 9781471189630 9781471189647 Year: 2020 Publisher: London Simon & Schuster

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In 1998, Robert Bilott was a 33-year-old Cincinnati lawyer on the verge of making partner when his career and life took an unforeseen turn. He was taken by surprise when he received a call from a man named Earl Tennant, a farmer from West Virginia with a slight connection to Robert's family. Earl was convinced the creek on his property, where his cattle grazed, was being poisoned by run-off from a neighbouring factory landfill. His cattle were dying in hideous ways, and he hadn't even been able to get a water sample tested by local agencies, politicians or vets. As soon as they heard the name DuPont - the area's largest employer - he felt they were reluctant to investigate further. Once Robert saw the thick, foamy water that bubbled into the creek, the gruesome effects it seemed to have on livestock, and the disturbing frequency of cancer and lung problems in the surrounding area, he was persuaded to fight against the type of corporation his firm routinely represented. With all the cards stacked against him, Rob happened upon a stray reference in a random memo to a chemical called PFOA - a substance he'd never heard of that is used in the manufacture of Teflon. From that one reference, he ultimately gained access to 110,000 pages of DuPont documents, some of them fifty years old, that reveal decades of medical studiesproving the harmful - more often than not fatal - effects of PFOA in animals and humans. And yet PFOA sludge had still been dumped into rivers and landfill, endangering many lives. The case of one farmer soon spawns a class-action suit and the shocking realisation that virtually every person on the planet has been exposed to PFOA and carries the chemical in his or her blood.

The Wal-Mart effect : how the world's most powerful company really works, and how it's transforming the American economy
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ISBN: 1594200769 Year: 2006 Publisher: New York [etc.] Penguin


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Inter-Group Relations and Migrant Integration in European Cities
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ISBN: 3319230956 3319230964 3319096656 Year: 2016 Publisher: Springer

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This open access book presents a comparative analysis of intergroup relations and migrant integration at the neighbourhood level in Europe. Featuring a unique collection of portraits of urban relations between the majority population and immigrant minorities, it examines how relations are structured and evolve in different and increasingly diverse local societies. Inside, readers will find a coordinated set of ethnographic studies conducted in eleven neighbourhoods of five European cities: London, Barcelona, Budapest, Nuremberg, and Turin. The wide-ranging coverage encompasses post-industrial districts struggling to counter decline, vibrant super-diverse areas, and everything in between. Featuring highly contextualised, cross-disciplinary explorations presented within a solid comparative framework, this book considers such questions as: Why does the native-immigrant split become a tense boundary in some neighbourhoods of some European cities but not in others? To what extent are ethnically framed conflicts driven by site-specific factors or instead by broader, exogenous ones? How much does the structure of urban spaces count in fuelling inter-ethnic tensions and what can local policy communities do to prevent this? The answers it provides are based on a multi-layer approach which combines in-depth analysis of intergroup relations with a strong attention towards everyday categorization processes, media representations, and narratives on which local policies are based. Even though the relations between the majority and migrant minorities are a central topic, the volume also offers readers a broader perspective of social and urban transformation in contemporary urban settings.  It provides insightful research on migration and urban studies as well as social dynamics that scholars and students around the world will find relevant. In addition, policy makers will find evidence-based and practically relevant lessons for the governance of increasingly diverse and mobile societies. For anyone who wants to understand a critical issue of the early 21st century--the integration of immigrant minorities in European cities-this book is essential reading.  In contrast to the all-too-common top-down view from the perspective of the national state, the authors provide us with essential ground-level insights from the daily round in urban neighborhoods.   Richard Alba, CUNY Graduate Center   This timely book makes a substantial contribution to our understanding of migration in Europe. Its focus on the neglected areas of negotiation, boundary-making and social relationships in European neighbourhoods make it especially compelling. It deserves to be read closely by academics and policy-makers alike. Richard Gale, Cardiff University.


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The Places Where Community Is Practiced : How Store Owners and Their Businesses Build Neighborhood Social Life
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ISBN: 3658253932 3658253924 Year: 2019 Publisher: Wiesbaden Springer Nature

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In this open access publication, the social cohesion of urban neighborhoods and their residents is examined, which is often viewed as vulnerable since increased mobility, individualization, wider socio-economic and demographic changes have fundamentally altered the basis for everyday social interaction in urban neighborhoods. Anna Steigemann gives scholarly attention to the concrete places where neighborly interactions still take place and to how these interactions affect local community building. She illuminates and explores the ordinary everyday interactions and social practices in and around shops and gastronomic facilities on a shopping street in Berlin-Neukölln, revealing how these businesses are important places where community is practiced, but also why they are increasingly threatened by commercial and residential gentrification. Contents Social Life and Trade on a Metropolitan Shopping Street Sensitizing Theoretical Concepts and Social Practice Approach Ethnographic Research Design for the Study of Local Businesses The Social and Spatial Context of the Case Businesses Businesses as Third Places Store Owners on a Gentrifying Street: Public Characters that Offer “More” Target Groups Researchers and students in the fields of urban studies, urban sociology, geography, and planning Practitioners and decision-makers in the fields of urban-planning , urban and local economic development The Author Dr. Anna Steigemann is an Urban Sociologist and works as an Assistant Professor at the Chair of International Urbanism and Design at Technical University Berlin. .

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