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Consumer protection --- Consumer education --- Consumer affairs departments --- Consommateurs --- Protection --- Éducation --- Services --- European Union countries.

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Consumers today are challenged by growing amounts of information and wider choices of products, requiring them to develop skills and knowledge for making good choices in complex markets. This publication examines the approaches that governments use to promote consumer education in OECD and some non-OECD countries, highlighting the policies and measures that have been particularly effective. It also analyses recent trends, the role of stakeholders, steps being taken to evaluate the effectiveness of current programmes and the principal challenges.

Consumer education -- Study and teaching. --- Consumer education. --- Finance, Personal. --- Consumer education --- Business & Economics --- Industries --- Study and teaching. --- Buyers' guides --- Shoppers' guides --- Consumer affairs departments --- Consumers' leagues --- Education --- Home economics --- Shopping

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nonformal education --- applied linguistics --- learning technology --- educational management --- Education --- Consumer education --- Politics and government --- Children --- Education, Primitive --- Education of children --- Human resource development --- Instruction --- Pedagogy --- Schooling --- Students --- Youth --- Civilization --- Learning and scholarship --- Mental discipline --- Schools --- Teaching --- Training --- Education. --- Consumer education. --- Buyers' guides --- Shoppers' guides --- Consumer affairs departments --- Consumers' leagues --- Home economics --- Shopping

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Influencer marketing is trending. Marketingplannen die inzetten op mond-tot mondreclame genereren twee keer zo veel verkoopresultaten. Maar niet alle aanbevelingen die circuleren, zijn relevant. Want wat in Amerika werkt, geldt niet zomaar in België en Nederland.INFLUENCERS is het eerste boek dat het totaalplaatje van influencer marketing schetst. Het laat iedere CEO, CMO en potentiële trendsetter inzien hoe je een boodschap kan verspreiden en geeft je een stappenplan om te beslissen over het soort magnetische content, het tijdstip en het type influencer waarop je het best inzet.Dit boek toont je hoe je een vernieuwde marketing- en communicatiestrategie kan ontwerpen die de basis vormt van het Influencer Marketing Canvas. Dit Canvas plaatst je doelen, acties en influencers op een tijdlijn en helpt je aan een helikopterblik voor de interne stakeholders.Bron : http://www.lannoocampus.be

Applied marketing --- marketinginstrumenten --- marketingstrategie --- marketingcommunicatie --- Mass communications --- Beïnvloeden --- Marketing --- marketing --- 369.1 --- influencer marketing --- e-marketing --- merkenbeleid --- marktanalyse --- marktonderzoek --- Marketing : strategieën --- 658.8 --- Beïnvloeden - Overtuigen --- 659 --- marketing, marktonderzoek, marktanalyse --- Social media --- Customer relations --- Interactive marketing --- 369.4 --- Business --- Public relations --- Consumer affairs departments --- Customer advisory boards --- Relationship marketing --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- User-generated media --- Communication --- User-generated content --- Blogs --- Economic aspects --- bedrijfseconomie, reclame, algemeen --- marketing - marktonderzoek - marktanalyse --- PXL-Business 2017 --- communicatieplan --- Beïnvloeding --- Reclamebeïnvloeding --- Marketingstrategieën --- Communicatiestrategieën --- Mond-tot-mondreclame --- Imagomanagement --- Marketingstrategie --- Communicatiestrategie --- Influencers. --- marketing. --- Beïnvloeden --- 696.2 Sociale media --- 695.1 Public relations

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AA / International- internationaal --- 650 --- 380.1 --- 380.4 --- 380.53 --- 338.043 --- 098 Bedrijfskunde --- bedrijfsstrategie --- concurrentie, internationaal --- Theorieën en grondbeginselen. Management. --- Waardeleer. --- Theorie van het ruilverkeer. --- Analyse van de markten en verkooppolitiek. Handelsvooruitzichten. Marketing. --- Technologische vooruitgang. Automatisering. Computers. Werkgelegenheid en informatica. --- Competition. --- Customer relations. --- Customer services. --- Economic value added. --- Strategic planning. --- Success in business. --- Scuccess in business. --- Competition --- Customer relations --- Customer services --- Economic value added --- Strategic planning --- Success in business --- EVA (Economic value added) --- Business enterprises --- Value added --- Business --- Business failures --- Creative ability in business --- Prediction of occupational success --- Goal setting (Strategic planning) --- Planning, Strategic --- Strategic intent (Strategic planning) --- Strategic management --- Planning --- Business planning --- Customer service --- Service, Customer --- Service (in industry) --- Services, Customer --- Technical service --- Public relations --- Consumer affairs departments --- Customer advisory boards --- Relationship marketing --- Competition (Economics) --- Competitiveness (Economics) --- Economic competition --- Commerce --- Conglomerate corporations --- Covenants not to compete --- Industrial concentration --- Monopolies --- Open price system --- Supply and demand --- Trusts, Industrial --- Technologische vooruitgang. Automatisering. Computers. Werkgelegenheid en informatica --- Waardeleer --- Theorie van het ruilverkeer --- Analyse van de markten en verkooppolitiek. Handelsvooruitzichten. Marketing --- Theorieën en grondbeginselen. Management --- Valuation --- Economic aspects