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Video games have entered the cultural mainstream and in terms of economic profits they now rival established entertainment industries such as film or television. As careers in video game development become more common, so do the stories about precarious working conditions and structural inequalities within the industry. Yet, scholars have largely overlooked video game production cultures in favor of studying games themselves and player audiences. In Game Production Studies, an international group of established and emerging researchers takes a closer look at the everyday realities of video game production, ranging from commercial industries to independent creators and cultural intermediaries. Across sixteen chapters, the authors deal with issues related to labour, game development, monetization and publishing, as well as local specificities. As the first edited collection dedicated solely to video game production, this volume provides a timely resource for anyone interested in how games are made and at what costs.

video games, production studies, game industry. --- Computer games industry. --- Computer games --- Video games industry. --- Video games --- Design. --- Video game industry --- Electronic games industry --- Computer game industry --- Computer games industry --- Internet games industry --- Electronic industries --- Toy industry --- Design

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"This book reveals the unequal politics of game development as a dream job, which only privileged subjects can enjoy, while many others have to face significant social and individual costs"---

Ethnology --- Video games industry --- Video game designers --- Video game industry --- Electronic games industry --- Designers --- Cultural anthropology --- Ethnography --- Races of man --- Social anthropology --- Anthropology --- Human beings --- Social aspects --- Job satisfaction --- Employees --- video games, labor studies, e-sports, game development, gender inequality. --- Computer games industry --- Internet games industry --- Electronic industries --- Toy industry

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The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to convey advertising messages remains unexploited. *Digital Gaming and the Advertising Landscape* explores the different ways advertising messages can be embedded within digital games. An interdisciplinary approach is used to help explain how persuasive communication works within digital games. It does so by forging new links within the area of game studies where the emphasis of this book clearly lies, while also taking up new subjects such as design theories and their relation to games as well as how this relationship may be used in a practical context.

Advertising. --- Video games. --- Television games --- Videogames --- Electronic games --- Ads --- Advertisements --- Advertising --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Video games --- Video games industry. --- Economic aspects. --- Marketing. --- Electronic toys --- Games --- Video game industry --- Electronic games industry --- E-books --- Advergames, persuasive games, advertising, entertaining persuasive communication. --- Computer games industry --- Internet games industry --- Electronic industries --- Toy industry --- Computer games --- Internet games