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Every day, thousands are injured and almost 350 people are killed on the roads of OECD countries. New technologies could reduce this toll by as much as 40%. However, considerable challenges need to be overcome in order to achieve these benefits. Billions of dollars are currently being spent to develop new technologies which are not related to safety, and many of these may have a negative impact on road safety if action is not taken to ensure their compatibility with current road systems. This report evaluates the global impact of new technologies on road safety and provides recommendations to governments and industry to ensure that fatalities and injuries in road traffic are reduced.

Transport. Traffic --- Automobiles -- Electronic equipment -- Europe. --- Highway communications -- Technological innovations -- Europe. --- Intelligent transportation systems. --- Traffic fatalities -- Europe. --- Traffic safety -- Europe. --- Traffic safety --- Traffic fatalities --- Automobiles --- Intelligent transportation systems --- Highway communications --- Civil & Environmental Engineering --- Engineering & Applied Sciences --- Transportation Engineering --- Communications, Highway --- Road communications --- Roads --- Advanced Road Traffic Systems --- Advanced Transport Telematics --- ATT (Highway communications) --- Intelligent Road Transportation Systems --- Intelligent Vehicle Highway Systems --- IRTS (Highway communications) --- ITS (Highway communications) --- IVHS (Highway communications) --- Road Transport Informatics --- RTI (Highway communications) --- Vehicle Information and Communication Systems --- VICS (Highway communications) --- Electronics in transportation --- Mobile communication systems --- Sociotechnical systems --- Autos (Automobiles) --- Cars (Automobiles) --- Gasoline automobiles --- Motorcars (Automobiles) --- Motor vehicles --- Transportation, Automotive --- Deaths, Traffic --- Fatalities, Traffic --- Freeway deaths --- Freeway fatalities --- Highway deaths --- Highway fatalities --- Road deaths --- Road fatalities --- Traffic deaths --- Violent deaths --- Roadside memorials --- Automobile driving --- Highway safety --- Road safety --- Traffic accidents --- Public safety --- Traffic engineering --- Electronic equipment --- Technological innovations --- Safety measures --- Prevention --- Collision avoidance systems