Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Architekten sehen sich in den letzten Jahren mit einem gewandelten Markt, mit veränderten Aufgabenstellun-gen und neuen Anforderungen konfrontiert. Mit welchen Strategien können sie vorgehen, um Aufträge zu erlangen oder für ihre Projekte interessieren? Anhand ausgewählter Beispiele analysiert der Autor die Vorgehensweise einzelner Architekten seit den fünfziger Jahren des letzten Jahrhunderts. Ausgehend von den Anfängen des Marketings in der US-amerikanischen Nachkriegszeit, spannt er einen Bogen in die heutige Zeit. Wandlungen in Gesellschaft und Politik, veränderte Ansprüche der Auftraggeber, aber auch die Finanz- und Wirtschaftskrise haben Einfluss auf das Berufsbild des Architekten. Stand früher das reine Bauen im Vordergrund, müssen Architekten heute gegenüber ihren Auftraggebern vielfältige Rollen einnehmen - vom Berater über den Vermittler bis hin zum Markendesigner. Das Buch soll Architekten dazu inspirieren, über neue Mög-lichkeiten nachzudenken und ungewohnte Wege zu gehen. In past years, architects have been confronted with a changed market, changed sets of tasks and also new requirements. Which strategies can they adopt to get commissions or spark interest in their projects? With selected examples, the author analyses the processes of individual architects since the 1950s. Beginning with the commencement of marketing in the North American post-war era he proceeds to then cast his view to contemporary times. Transformations in society and politics, the changed requirements of clients, and also the crisis in the economy and financial circles all influence the professional existence of architects. While pure construction itself was the focus in previous times, today's architects must adopt a wide variety of roles in relation to clients - ranging from consultant to mediator and brand designer. The book is intended to inspire architects to consider new options and unusual paths.

Architectural practice. --- Architectural practice --- History.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

"Assembling the Architect explores the origins and history of architectural practice. It unravels the competing interests that historically have structured the field and cultivates a deeper understanding of the contemporary profession. Focusing on the period 1870 to 1920 when the foundations were being laid for the U.S. architectural profession that we recognize today, this study traces the formation and standardization of the fundamental relationships among architects, owners, and builders, as codified in the American Institute of Architects' very first Handbook of Architectural Practice . It reveals how these archetypal roles have always been fluid, each successfully redefining their own agency with respect to the others in the constantly-shifting political economy of building. Far from being a purely historical study, the book also sheds light on today's digitally-enabled profession. Contemporary architectural tools and disciplinary ideals continue to be shaped by the same fundamental tensions, and emergent modes of practice such as BIM (Building Information Modelling) and IPD (Integrated Project Delivery) represent the realization of programs and agendas that have been over a century in play. Essential reading for professional practice courses as a contextual and historical companion to the Handbook, Assembling the Architect provides a critical perspective of the profession that is fundamental to understanding current architectural practice."--

Architectural practice --- History

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Exploring different, interrelated roles for the architect and researcher. The practice of architecture manifests in myriad forms and engagements. Overcoming false divides, this volume frames the fertile relationship between the cultural and scholarly production of academia and the process of designing and building in the material world. It proposes the concept of the hybrid practitioner, who bridges the gap between academia and practice by considering how different aspects of architectural practice, theory, and history intersect, opening up a fascinating array of possibilities for an active engagement with the present. The book explores different, interrelated roles for practicing architects and researchers, from the reproductive activities of teaching, consulting and publishing, through the reflective activities of drawing and writing, to the practice of building. The notion of the hybrid practitioner will appeal strongly to students, teachers and architectural practitioners as part of a multifaceted professional environment. By connecting academic interests with those of the professional realm, The Hybrid Practitioner addresses a wider readership embracing landscape design, art theory and aesthetics, European history, and the history and sociology of professions.

Architecture. --- Architecture --- Architectural practice. --- Research.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Project management. --- Architectural practice --- Construction industry --- Engineering --- Management.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

With the rise of the global economy and the increasing interconnectedness of all fields, architects find themselves confronted with new tasks and fields of activity - the profession is in flux. Renowned international experts from Europe and the United States discuss this development in twenty-five technical papers: What competences do architects have that can help them to meet the challenges of new tasks? What additional skills and knowledge will they need? What concrete strategies are architects already using today to hold their own in new fields of activity? What can be learned from this? The book begins with a brief introduction by the editor, who frames these problems and issues and embeds the essays within the larger context of contemporary architectural discourse. Short biographies of the authors at the end of the book round off the publication. Mit fortschreitender globaler Ökonomisierung und Vernetzung entstehen für Architekten neue Betätigungsfelder und das Berufsbild befindet sich im Wandel. International renommierte Experten aus Europa und den USA setzen sich in 25 Fachbeiträgen mit dieser Entwicklung auseinander: Welche Kompetenzen bringen Architekten mit, um sich neuen Aufgabenbereichen zu stellen? Welche Fähigkeiten und Kenntnisse müssen zusätzlich erworben werden? Mit welchen konkreten Strategien behaupten sich Architekten bereits heute in neu erschlossenen Betätigungsfeldern? Welche Einsichten können daraus gewonnen werden? Am Anfang des Buches steht eine kurze Einführung des Herausgebers, der diese Fragestellungen verklammert und die Beiträge in den aktuellen Architekturdiskurs einbettet. Kurzbiografien der Autoren im Anhang des Buches runden die Publikation ab. With the rise of the global economy and the increasing interconnectedness of all fields, architects find themselves confronted with new tasks and fields of activity-the profession is in flux. Renowned international experts from Europe and the United States discuss this development in twenty-five technical papers.

Architectural practice --- Architecture --- Vocational guidance. --- Architect and client --- Architectural services --- Practice --- Vocational guidance