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Perfekt unperfekt? Auf Hochglanz polierte Gestaltung erscheint uns manchmal distanziert, umgekehrt kann eine rasch hingeworfene Linie oder eine verwackelte Fotografie authentisch wirken. Im Design ist der Ausarbeitungsgrad ein wichtiger Stil- und Wirkungsfaktor. Durch einen rhetorischen Blick verschiebt sich die Frage nach »guter« Gestaltung hin zur Frage nach wirkungsvollem Design: Welcher Elaborationsgrad ist angemessen - relativ zum verfolgten Zweck und Kontext? Annina Schneller entwickelt eine praxisorientierte Rhetorik des Designs, die erstmals Strategien der Elaboration beleuchtet: in der klassischen Rhetorik, in der Grafi kdesigngeschichte und in zwei Anwendungsfeldern der visuellen Kommunikation. Perfektion und Abweichung vom Ideal stehen dabei in einem steten Spannungsverhältnis. The book offers insight into the classical rhetorical strategies of elaboration for researchers interested in rhetoric as well as for designers and artists. The process of elaboration is governed by the tension between the perfect and imperfect, polish and rawness, and by the realization of an ideal or departure from it. The book illustrates this process with regard to the history of graphic design and based on two case studies.

Rhetoric. --- Graphic design (Typography)

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An inspired resource for creating meaningful design, Layout Workbook is one of five volumes in Rockport's series of practical and inspirational books that cover the fundamental areas of graphic design. In this edition, author Kristin Cullen tackles the often perplexing job of nailing down a layout that works. More than a collection of great examples, this book is a valuable resource for students, designers, and creative professionals who seek design understanding and inspiration. The book illuminates the broad category of layout, communicating specifically what it takes to design with excellence. It also addresses the how and why of the creative process. Cullen approaches layout with a series of step-by-step fundamental chapters addressing topics such as design function, inspiration, process, intuition, structure, organization, the interaction of visual elements, typography, and design analysis.--Google Books.

Graphic arts --- Graphic design (Typography) --- Advertising layout and typography. --- Advertising typography --- Layout and typography, Advertising --- Typography, Advertising --- Typographic design --- Design --- Printing --- Layout (Printing) --- Technique.

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The volume retraces the influence of futuristic typographic experimentalism on the dada photomontage, investigating the progressive transformation of the alphabetical fragment into an image in the research of the first avant-garde movements. Moreover, it analyses the avant-garde reinterpretation of the neue Typographie in central-east-Europe. From the "Words-in-Freedom" to the Lautgedicht, from the Manifesto Poems to the first photomontages, the role of typography in the affirmation of two postulates of the twentieth-century artistic culture is analysed: the use of the word is the form and the value of the procedure is the meaning of the work. A chronology, commented on by photographic and documentary materials, which also offers the reader an instrument of exegesis in synergy with the critical text, paying particular attention to the testimonies of the Dadaists in the context of the neo-avant-garde movement.

Art, Modern. --- Futurism (Art) --- Graphic design (Typography)

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Editorial Design: Digital and Print is a comprehensive guide to the traditional and digital skills that a designer will need for a future career in visual journalism today - the design of magazines and newspapers for a wide variety of markets.Generously illustrated, including case studies, practical exercises and tips, and examples of best practice; profiles of individual designers include Mark Porter, Scott Dadich, and Janet Froelich. The book explains the fundamentals of editorial design and layout. Subjects covered include current and emerging digital formats, branding, how to create layout

Graphic design (Typography) --- Layout (Printing) --- Printing --- Typographic design --- Design

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1000 More Graphic Elements is the follow-up to the extremely successful 1000 Graphic Elements, published in 2004.

Graphic design (Typography) --- Typographic design --- Design --- Printing --- Layout (Printing)