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Sparzwänge, Fusionen oder gar Schliessungen von Sparten und gesamten Ein-richtungen sind kein Tabu mehr. Auf Zuschusskürzungen, Kostensteigerungen und vor allem den zunehmenden Wettbewerb um Besucher müssen die Häuser mit nachhaltig tragfähigen Veränderungen reagieren. Angesichts dieser Entwicklungen ist es unerlässlich, sich mit dem Marketing einem Konzept zuzuwenden, das sich in der Privatwirtschaft seit langem bewährt hat, und dessen Einsatz zum Beispiel im öffentlichen Museumsbereich bereits zu beachtenswerten Erfolgen geführt hat.Dieses Buch bietet einen Überblick über die dabei erforderlichen konzeptionellen Grundlagen, die Formulierung und Umsetzung der Marketingziele und -strategien sowie das praktische Instrumentarium für das Theatermarketing.

Theater management --- Theater --- Marketing --- Kulturmanagement. --- Marketing. --- Theater.

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""All of us in the arts field are hungry to improve our skills in arts management. The grim tenor of the times makes this witty and fun guide even more valuable to us all!"" Ben Cameron, Former Executive Director, Theater Communications Group. ""Dr. Jim Volz knows how to organize, how to manage, how to motivate, how to assign priorities. In short, he knows how to get the job done."" Abe J. Bassett, Former Dean, Indiana University/Purdue University. Jim Volz is one of America's leading theatre consultants with over three decades of work with theatre, dance, music, museum and arts center managem

Theater management. --- Theater administration --- Management --- Theater --- Production and direction --- Théâtre --- Gestion. --- Arts --- Management. --- Théâtre

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Motion picture theaters --- Theater management --- Motion pictures --- Cinema --- Feature films --- Films --- Movies --- Moving-pictures --- Audio-visual materials --- Mass media --- Performing arts --- Theater administration --- Management --- Theater --- Cinemas --- Movie theaters --- Moving-picture theaters --- Theaters, Motion picture --- Theaters --- Management&delete& --- Vocational guidance --- Distribution&delete& --- History and criticism --- Production and direction --- E-books --- Distribution --- Theater management.

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Stagestruck traces the making of a vibrant French theater industry between the reign of Louis XIV and the French Revolution. During this era more than eighty provincial and colonial cities celebrated the inauguration of their first public playhouses. These theaters emerged as the most prominent urban cultural institutions in prerevolutionary France, becoming key sites for the articulation and contestation of social, political, and racial relationships. Combining rich description with nuanced analysis based on extensive archival evidence, Lauren R. Clay illuminates the wide-ranging consequences of theater's spectacular growth for performers, spectators, and authorities in cities throughout France as well as in the empire's most important Atlantic colony, Saint-Domingue.Clay argues that outside Paris the expansion of theater came about through local initiative, civic engagement, and entrepreneurial investment, rather than through actions or policies undertaken by the royal government and its agents. Reconstructing the business of theatrical production, she brings to light the efforts of a wide array of investors, entrepreneurs, directors, and actors-including women and people of color-who seized the opportunities offered by commercial theater to become important agents of cultural change.Portraying a vital and increasingly consumer-oriented public sphere beyond the capital, Stagestruck overturns the long-held notion that cultural change flowed from Paris and the royal court to the provinces and colonies. This deeply researched book will appeal to historians of Europe and the Atlantic world, particularly those interested in the social and political impact of the consumer revolution and the forging of national and imperial cultural networks. In addition to theater and literary scholars, it will attract the attention of historians and sociologists who study business, labor history, and the emergence of the modern French state.

Theater management --- Theater --- Theater and society --- Theater administration --- Management --- Dramatics --- Histrionics --- Professional theater --- Stage --- Theatre --- Performing arts --- Acting --- Actors --- Society and theater --- History --- Economic aspects --- Production and direction --- Social status --- Social aspects --- West Indies, French --- France --- Antilles, French --- Antilles françaises --- French Antilles --- French West Indies --- Antilles, Lesser --- Social life and customs

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This book considers the varied careers of controversial Irish adventurer Thomas Sheridan (1719-1788) in terms of a continuum of phonocentrist obsession. Variously employed as an actor-manager, elocutionist, lecturer and educational theorist, Sheridan believed that the key to Irish national renewal and European cultural revival was the cultivation of the spoken word. His stewardship of the Smock Alley Theater in Dublin was marked by considerable innovation along with bitter controversy. His lectures on oratory provoked admiration and ridicule in roughly equal measure, yet he would have a profou

Sheridan, Thomas --- Actors --- Theatrical managers --- Educators --- Theater --- Oratory --- Argumentation --- Oratory, Primitive --- Speaking --- Language and languages --- Rhetoric --- Speeches, addresses, etc. --- Debates and debating --- Elocution --- Eloquence --- Lectures and lecturing --- Persuasion (Rhetoric) --- Public speaking --- Dramatics --- Histrionics --- Professional theater --- Stage --- Theatre --- Performing arts --- Acting --- Managers, Theatrical --- Theater managers --- Theater management --- History --- Sheridan, Thomas,