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Richard Collins explores public service television's role in fostering pan-European cultural identity. Based on extensive primary research, interviews with participants and analysis of key European programmes, this book documents the growth of the public service satellite television network which was backed by the European Union, and its eventual alliance with Rupert Murdoch's commercial Sky network.

Telecommunication technology --- European Union --- Public television-- European Union countries-- History. --- Public television --- Direct broadcast satellite television --- Journalism & Communications --- Radio & TV Broadcasting --- History --- History. --- Direct-to-home satellite television --- Home satellite television --- Satellite television, Direct broadcast --- Satellite television, Home --- Non-commercial television --- Noncommercial television --- Earth stations (Satellite telecommunication) --- Home video systems --- Television broadcasting --- Public broadcasting --- Public service television programs

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Frequently it is suggested that the ‘golden age' of television was during the period 1950-1960. It is true that television almost ruined Hollywood's fortunes during this period. But if this was the authentic golden age, then it was an age of black and white, somewhat limited creativity, poor reception, lack of competition (except in the United States) and – by and large – public service broadcasting. However, if we take 1950 as a generic ‘starting point' for modern television broadcasting, then we talk about a kind of prehistoric stage of the medium – in which it remained for the best part of three decades. The younger days of broadcasting were the 1980s; the time when commercial television started on a large scale and, in this youth, was getting younger in terms of programming. Luxembourg-based SES Astra appeared on the scene at exactly this time. Astra was instrumental in the dramatic developments in television that we have witnessed since then. This is the story we want to tell in this book. Without satellite technology and the success of satellite reception, without the resulting mass-market penetration of television sets and general economic prosperity we would not have the necessary base ingredients to make the great leap forward into digital, into HDTV, 3D-television, and the prospects of Ultra High Definition now in sight.

Engineering --- Geographic information systems --- Astronautics --- Engineering economy --- Telecommunication --- Electrical & Computer Engineering --- Journalism & Communications --- Engineering & Applied Sciences --- Electrical Engineering --- Telecommunications --- Radio & TV Broadcasting --- Direct broadcast satellite television --- Direct-to-home satellite television --- Home satellite television --- Satellite television, Direct broadcast --- Satellite television, Home --- Engineering. --- Geographical information systems. --- Aerospace engineering. --- Astronautics. --- Engineering economics. --- Engineering economy. --- Electrical engineering. --- Communications Engineering, Networks. --- Aerospace Technology and Astronautics. --- Geographical Information Systems/Cartography. --- Engineering Economics, Organization, Logistics, Marketing. --- Earth stations (Satellite telecommunication) --- Home video systems --- Television broadcasting --- Telecommunication. --- Economy, Engineering --- Engineering economics --- Industrial engineering --- Geographical information systems --- GIS (Information systems) --- Information storage and retrieval systems --- Space sciences --- Aeronautics --- Astrodynamics --- Space flight --- Space vehicles --- Electric communication --- Mass communication --- Telecom --- Telecommunication industry --- Communication --- Information theory --- Telecommuting --- Geography --- Aeronautical engineering --- Electric engineering --- ASTRA (Artificial satellite) --- History.