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House furnishings industry and trade --- Giftware industry --- Industries

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Building materials industry --- Lumber trade --- House furnishings industry and trade --- Building fittings industry --- Great Britain.

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The twelfth edition of Who's Buying Household Furnishings, Services, and Supplies is based on unpublished data collected by the Bureau of Labor Statistics' 2013 Consumer Expenditure Survey. It examines how much Americans spend on their homes by the following demographics: age, income, high-income households, household type, race and Hispanic origin, region of residence, and education. The items examined in this report fall within the categories of furniture, floor coverings, household textiles, appliances, and miscellaneous household equipment such as lamps and power tools. Also included are household services (day care, housekeeping, lawn care, etc.) and household supplies (laundry detergent, toilet paper, stationery and gift wrap, etc.). Also in this edition is a unique analysis of spending before (2000 to 2006) and after (2006 to 2013) the Great Recession.

House furnishings industry and trade --- Service industries --- Consumers' preferences --- Consumers --- Attitudes --- Ethnic groups --- Ethnology --- Asians --- African Americans --- Hispanic Americans --- Indians of North America --- Whites --- United States --- Population --- White people

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This book is a must read for all those interested in building successful global brands and for all those interested in China and Chinese companies - A strange combination? No. Based on extensive research and interviews with Lenovo, Haier, TCL, Hisense and key decision makers worldwide, Sandra Bell gives reasons and identifies a Chinese way of international brand management. She reveals: - Who are Chinese branded companies? Where are they coming from, where are they heading for? What are their strengths and weaknesses regarding branding, marketing and going global? - How does an appropriate brand strategy look like, when Chinese branded companies enter developed markets in the US and Western Europe? What can they learn from successful brands from Japan and Korea? - How have Lenovo, Haier, TCL and Hisense entered the US and Western European markets so far? To what extend have they followed the recommended brand approach. What did they decide differently and why? Read the book and discover yourself.

Product management --- Household appliances industry --- Household electronics industry --- China --- Commerce --- Consumer electronics industry --- Home electronics industry --- Electronic industries --- House furnishings industry and trade --- Brand management --- Management, Product --- Marketing --- Management --- Cina --- Kinë --- Cathay --- Chinese National Government --- Chung-kuo kuo min cheng fu --- Republic of China (1912-1949) --- Kuo min cheng fu (China : 1912-1949) --- Chung-hua min kuo (1912-1949) --- Kina (China) --- National Government (1912-1949) --- China (Republic : 1912-1949) --- People's Republic of China --- Chinese People's Republic --- Chung-hua jen min kung ho kuo --- Central People's Government of Communist China --- Chung yang jen min cheng fu --- Chung-hua chung yang jen min kung ho kuo --- Central Government of the People's Republic of China --- Zhonghua Renmin Gongheguo --- Zhong hua ren min gong he guo --- Kitaĭskai︠a︡ Narodnai︠a︡ Respublika --- Činská lidová republika --- RRT --- Republik Rakjat Tiongkok --- KNR --- Kytaĭsʹka Narodna Respublika --- Jumhūriyat al-Ṣīn al-Shaʻbīyah --- RRC --- Kitaĭ --- Kínai Népköztársaság --- Chūka Jinmin Kyōwakoku --- Erets Sin --- Sin --- Sāthāranarat Prachāchon Čhīn --- P.R. China --- PR China --- Chung-kuo --- Zhongguo --- Zhonghuaminguo (1912-1949) --- Zhong guo --- Chine --- République Populaire de Chine --- República Popular China --- Catay --- VR China --- VRChina --- 中國 --- 中国 --- 中华人民共和国 --- Jhongguó --- Bu̇gu̇de Nayiramdaxu Dundadu Arad Ulus --- Bu̇gu̇de Nayiramdaqu Dumdadu Arad Ulus --- Bu̇gd Naĭramdakh Dundad Ard Uls --- Khi︠a︡tad --- Kitad --- Dumdadu Ulus --- Dumdad Uls --- Думдад Улс --- Kitajska --- China (Republic : 1949- ) --- Marketing. --- Entrepreneurship. --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Entrepreneur --- Intrapreneur --- Capitalism --- Business incubators --- PRC --- P.R.C. --- BNKhAU --- БНХАУ