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This book reprinted from articles published in the Special Issue “Novel Techniques to Measure the Sensory, Emotional, and Physiological (Biometric) Responses of Consumers toward Foods and Packaging” of the journal Foods aims to provide a deeper understanding of novel techniques to measure the different sensory, emotional, and physiological responses toward foods. The editor hopes that the findings from this Special Issue can help the broader scientific community to understand the use of novel sensory science techniques that can be used in the evaluation of products.

virtual reality --- acceptability --- Cabernet Sauvignon --- wine --- context --- emotions --- immersive environments --- chocolate products --- hordenine --- happiness --- beer consumption --- sensory analysis --- beer styles --- entomophagy --- neophobia --- alternative protein source --- emojis --- EsSense profile® --- facial expressions --- purchase intention --- energy drinks --- beef --- chocolate --- biometrics --- Cochran’s Q test --- ethnic --- plant --- conscious --- unconscious --- check-all-that-apply --- linear model --- correspondence analysis --- RPPG and PPG heart rate --- branding --- familiarity --- soy sauce --- food images --- consumer --- approach–avoidance --- Approach–Avoidance Task (AAT) --- valence --- arousal --- wanting --- implicit measure --- self-report --- mobile phone --- home-use test --- ecological validity --- jambalaya --- online auction --- n/a --- Cochran's Q test --- approach-avoidance --- Approach-Avoidance Task (AAT)

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Part 1. Colorism defined -- Wheatish / Rhea Goveas, Indian American -- Too dark / Miho Iwata, Japanese (Permanent U.S. Resident) -- Sang duc ho / Catherine Ma, Chinese American -- You're so white, you're so pretty / Sambath Meas, Khmer American -- You have such a nice tan! / Ethel Nicdao, Filipina American -- Brown arms / Tanzila Ahmed, Bangladeshi American -- Hopes for my daughter / Bhoomi K. Thakore, Indian American -- Part 2. Privilege -- Blessed with beautiful skin / Rhea Manglani, Indian American -- Shai hei / Rosalie Chan, Chinese/Filipina American -- Whiteness is slippery / Julia Mizutani, Multiracial Japanese/White American -- Regular inmates / Sonal Nalkur, Indo-Canadian (currently resides in the U.S.) -- Magnetic repulsion / Brittany Ota-Malloy, Multiracial Japanese/Black American -- Part 3. Aspirational whiteness -- Digital whiteness / Noor Hasan, Pakistani American -- Mrs. santos' whitening cream / Agatha Roa, Pacific Islander American -- Shade of brown / Noelle Marie Falcis, Filipina America -- Part 4. Anti-blackness -- Creation stories / Sairah Husain, Pakistani American -- What it means to be brown / Wendy Thompson Taiwo, multiracial Chinese/Black American -- The perpetual outsider / Marimas Hosan Mostiller, Cham American -- Part 5. Belonging and identity -- What are you? / Anne Mai Yee Jansen, Multiracial Chinese/White American -- Born Filipina, somewhere in between / Kim D. Chanbonpin, Filipina American -- Invisible to my own people / Kamna Shastri, Indian American -- Nobody deserves to feel like a foreigner in their own culture / Erika Lee, Taiwanese/Chinese American -- Tired / Cindy Luu, Vietnamese American -- Part 6. Skin redefined -- The very best of you / Joanne L. Rondilla, Filipina American -- Reprogramming / Daniela Pila, Filipina American -- Cartographies of myself / Lillian Lu, Chinese American -- The sun is calling my name / Rowena Mangohig, Filipina American -- Abominable honhyeol / Julia R. DeCook, Multiracial Korean/White American -- Dear future child / Kathy Tran-Peters, Vietnamese American -- Teeth / Betty Ming Liu, Chinese American.

Colorism --- Asian American women --- Racism --- Race relations --- Social conditions. --- United States --- Bangladeshi. --- Cambodia. --- Canada. --- Caucasian. --- Cham. --- Childhood. --- Chinese. --- Doris Roberts. --- East Asian. --- Filipina. --- India. --- Indian. --- Japanese. --- Khmer. --- Korea. --- Korean. --- Muslim. --- Pacific Islander. --- Pakistani. --- Philippines. --- South Asian. --- Southeast Asian. --- Taiwanese. --- United States. --- Vietnamese. --- acceptance. --- age. --- albinism. --- anti-black. --- anti-blackness. --- assimilation. --- beautiful. --- beauty. --- belonging. --- bodies. --- brown Asians. --- colonialism. --- commercials. --- cultural norms. --- culture. --- daughter. --- disadvantage. --- discrimination. --- downward mobility. --- emojis. --- essays. --- exhaustion. --- eyelids. --- family. --- femininity. --- fetish. --- foreign. --- gender. --- grandmother. --- grandmothers. --- homogeneity. --- identity. --- light skin. --- media. --- micro-aggressions. --- model minority. --- mother. --- mothers. --- multiracial. --- otherness. --- outcast. --- pale. --- petite. --- place. --- postcolonial. --- privilege. --- race. --- racial profiling. --- racism. --- representation. --- self-esteem. --- self-hatred. --- shade. --- sister. --- social media. --- stereotype. --- stereotypes. --- stereotypical. --- surgery. --- television. --- thin. --- upward mobility. --- whiteness.