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Employees with a sound knowledge of strong commitments to a brand are likely to display behaviors that conform to a brand’s identity, so called brand citizenship behavior. Organizations have access to various internal branding instruments that support commitment structures but multinational corporations are challenged by a diverse workforce environment. Christina Ravens analyzes the relevance of these instruments across a German, Chinese and North American sample. This research further shows the impact on individual’s cultural values on brand commitment which is an antecedent to brand citizenship behavior.         Contents ·         A Central Determinant of Brand Citizenship Behavior ·         Brand Commitment Determinants ·         Value Based Operationalization of Culture as Measurement Instruments for Internal Branding Model ·         Brand Commitment in an International Context     Target Grups ·         Researchers and students in the fields of marketing and management ·         Executives in these areas     The Author Dr. Christina Ravens wrote her dissertation under the supervision of Prof. Dr. Manfred Kirchgeorg at the Chair of Marketing Management at HHL Leipzig Graduate School of Management. .

Brand loyalty. --- Employee loyalty. --- Product management. --- Brand management --- Management, Product --- Employee disloyalty --- Business. --- Marketing. --- Business and Management. --- Marketing --- Loyalty --- Organizational commitment --- Brand choice --- Consumer behavior --- Consumer satisfaction --- Management --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling

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Do brand communities really work for FMCG? Can brand-community members be characterized by specific behavioral attributes? Are there significant differences between members and those simply visiting the brand-community site? In her study Sandra Meister derives a set of behavioral attributes relevant for brand-community members. By means of significance test and structural equation model, she examines the behavioral profile of brand-community members and compares the results with non-members. Additionally, she investigates the impact of the behavioral attributes on the brand performance: purchase intention, recommendation, and price tolerance.

Consumer behavior. --- Economics. --- Marketing -- Technological innovations. --- Commerce --- Business & Economics --- Marketing & Sales --- Brand loyalty. --- Relationship marketing. --- Nondurable goods --- Branding (Marketing) --- Marketing. --- Brand name products --- Consumer nondurable goods --- Consumer nondurables --- Nondurables, Consumer --- Soft goods --- Marketing --- Business. --- Business and Management. --- Advertising --- Consumer goods --- Durable goods, Consumer --- Customer relations --- Brand choice --- Consumer behavior --- Loyalty --- Consumer satisfaction --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling

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Firm-established brand communities enable companies to increase the brand loyalty and word-of-mouth communication of their customers. Furthermore they represent an adequate organisational form for companies to integrate consumers into their innovation processes. Philipp Wiegandt empirically analyzes the effects the creation of a firm-established brand community has on the brand loyalty and word-of-mouth communication of its members over time. He finds that establishing a firm-established brand community creates value for both – the company and their customers.

Brand loyalty. --- Consumer behavior -- Social aspects. --- Online social networks -- Economic aspects. --- Commerce --- Business & Economics --- Marketing & Sales --- Consumer behavior --- Online social networks --- Social aspects. --- Economic aspects. --- Electronic social networks --- Social networking Web sites --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Business. --- Marketing. --- Business and Management. --- Social media --- Social networks --- Sociotechnical systems --- Web sites --- Human behavior --- Consumer profiling --- Market surveys --- Brand choice --- Loyalty --- Consumer satisfaction --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Marketing

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By analyzing a large car registration dataset, Beat Meier shows various aspects of consumer behavior in the context of durable goods. He thereby isolates various influences on purchase decisions, e.g. the brand owned before, the price, and demographic variables. Furthermore, he investigates the short-term effects of tax incentives and reputation shocks on brand choice and brand loyalty. The dataset used is very unique and allows a longitudinal examination of the cars owned by a person. This permits to gain insights on consumer behavior of durable goods that are relatively expensive and bought infrequently. Contents General Understanding of Consumer Behavior Regarding Choice and Loyalty Influences of Demographic Factors on Brand Choice and Loyalty Effects of Incentives on Purchase Behavior Formation of Brand Loyalty over Time Target Groups Researcher and students of business administration, marketing, branding, consumer behavior, decision theory Experts in the automotive industry, durable goods, marketing, branding About the Author Beat Meier studied banking & finance and completed his doctorate in business administration at the Department of Business Administration at the University of Zurich, Switzerland. His focus is the quantitative analysis of consumer behavior in the context of durable goods. .

Motivation research (Marketing). --- Market research. --- Consumer Behavior. --- Market Research/Competitive Intelligence. --- Market research --- Marketing --- Markets --- Research --- Research, Industrial --- Advertising --- Marketing research --- Motivation (Psychology) --- Psychological aspects --- Brand choice. --- Brand preferences --- Consumers' preferences --- Consumer behavior. --- Marketing research. --- Business intelligence. --- Consumer Behavior . --- Market Research and Competitive Intelligence. --- Business espionage --- Competitive intelligence --- Corporate intelligence --- Economic espionage --- Espionage, Business --- Espionage, Economic --- Espionage, Industrial --- Industrial espionage --- Intelligence, Business --- Intelligence, Corporate --- Business ethics --- Competition, Unfair --- Industrial management --- Confidential business information --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys

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The goal of this Special Issue is to discuss new challenges in the simulation and management problems of both traditional and innovative bike-sharing systems, to ultimately encourage the competitiveness and attractiveness of BSSs, and contribute to the further promotion of sustainable mobility. We have selected thirteen papers for publication in this Special Issue.

bike sharing --- rebalancing --- clustering --- optimization --- sustainability --- bike-sharing --- public bicycles --- shared use mobility --- cycling --- sustainable transport --- Free-Floating Bike-sharing Systems --- causes of disorderly parking --- factor analysis --- sustainable mode of transportation --- bike-sharing system --- public bicycle --- complex network --- network structure --- e-bike sharing --- transport sustainability --- mobile depot --- cruise tourism --- ordered probit model --- bikeway network design --- selective nodes --- elimination heuristic --- demand coverage --- bike share --- cycling safety --- night-time visibility --- cognitive difference between cyclists and drivers --- free-floating bike-sharing system --- influence factor --- social-psychological variables --- intention --- use frequency --- post-sharing era --- bikesharing --- brand choice --- conditional Logit model --- sustainable development --- public bike sharing --- cluster analysis --- categorization --- data collection --- sharing economy --- stated preference --- discrete choice models --- bike-sharing rebalancing problem --- multi-energy mixed fleets --- traffic restrictions --- simulated annealing --- variable neighborhood structures --- BSS station efficiency --- data envelopment analysis --- spatial analysis in transport --- bike-sharing station --- n/a