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The first study of Canada's historical, economic and cultural relationship to luxury. From the fur trade to Indigenous resurgence, Eaton's Made-in-Canada campaign to Toronto Fashion Week, Vancouver public artworks to Montréal's fashiontech sector, this collection explains what makes Canadian luxury. 19 b/w illus.

Luxuries. --- Luxury --- Social aspects.

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Luxury goods industry. --- Luxuries --- Luxury goods industry --- Industries --- Luxury goods --- Luxury services --- Commercial products --- Marketing. --- Management. --- Marketing --- Management --- E-books

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Using concepts from semiotics, psychoanalytic theory, sociology, and Marxism, this book analyzes the role of luxury in American consumer culture. It offers case studies that deal with how our love of luxury affects our choices of automobiles, homes, restaurants, cruises, department stores, and hotels. It also adopts a global perspective and features analyses of luxury in China, Iran, Germany, Monaco, Russia, and Turkey by scholars from those countries.

Luxury --- Consumption (Economics) --- Social aspects.

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Luxuries --- Luxury goods industry. --- Product management. --- Marketing.

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This book sheds light on current issues and opportunities that have been activated by new technologies in the luxury field. It places special emphasis on new technological integration, such as Artificial Intelligence, Internet of Things, Virtual Reality and Blockchain in the context of luxury consumption. Beginning with a detailed overview on current prominent technologies and their current uses in luxury, the book goes on to present experimental studies on luxury fashion, luxury tourism, luxury food and luxury real estate industries. Each chapter contributes to the design of a final diagnostic model that guides readers and managers through strategic marketing planning. Andrea Sestino (Ph.D) is Adjunct Professor of Competitive Strategy at LUISS University, Italy. He is also a Research Fellow in Management and Marketing at the University of Rome Tre, Italy and a Research Assistant at the Catholic University of Sacred Heart. In addition, he has been an Expert Collaborator for the Italian Minister of Economic Development and is the co-author of Non-fungible Tokens (NFTs) (Palgrave McMillan, 2022), as well as several journal articles. Cesare Amatulli is Associate Professor of Marketing (University of Bari). He also teaches at LUISS University and at the University of Milan. He has been Visiting Researcher at the Ross School of Business (USA) and at the University of Hertfordshire (UK). He has published several articles in major international journals and is the co-author of Sustainable Luxury Brands (Palgrave Macmillan, 2017).

Economic goods --- Marketing --- marketing --- Marketing. --- Luxury goods industry. --- Luxury. --- Economics --- Business & Economics