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This book explores the concept of audience engagement from a number of complementary perspectives, including cultural value, arts marketing and co-creation. It offers a critical review of the existing literature on audience research and an overview of established and emerging methodologies deployed to undertake research with audiences. The book draws from a rich diversity of academic fields to make the case for a radically interdisciplinary approach to audience research. The book’s underlying thesis is that at the heart of audience research there is a mutual exchange of value wherein audiences ideally play the role of strategic partners in the mission fulfilment of arts organisations. Illustrating how audiences have traditionally been side-lined, homogenised and vilified, it contends that the future paradigm of audience studies should be based on an engagement model, wherein audiences take their rightful place as subjects rather than objects of empirical research.
Performing arts. --- Culture-Study and teaching. --- Arts. --- Communication. --- Cultural heritage. --- Performing Arts. --- Cultural Theory. --- Media Studies. --- Creativity and Arts Education. --- Cultural Heritage. --- Cultural heritage --- Cultural patrimony --- Cultural resources --- Heritage property --- National heritage --- National patrimony --- National treasure --- Patrimony, Cultural --- Treasure, National --- Property --- World Heritage areas --- Communication, Primitive --- Mass communication --- Sociology --- Arts, Fine --- Arts, Occidental --- Arts, Western --- Fine arts --- Humanities --- Show business --- Arts --- Performance art --- Performing arts --- Audiences, Performing arts --- Performing arts audiences --- Arts audiences --- Audiences. --- Participatory theater. --- Communication and the arts. --- Culture—Study and teaching. --- Art education. --- Art --- Art education --- Education, Art --- Art schools --- Analysis, interpretation, appreciation --- Education --- Arts, Primitive --- Theater. --- Culture --- Cultural property. --- Theatre and Performance Arts. --- Media and Communication. --- Cultural studies --- Dramatics --- Histrionics --- Professional theater --- Stage --- Theatre --- Acting --- Actors --- Study and teaching.
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