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Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC.

Communication in marketing. --- Marketing --- Social media. --- Communication --- User-generated media --- User-generated content --- Social aspects. --- Technological innovations. --- Communication in marketing --- Social media --- Social aspects --- Technological innovations --- E-books