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While preachers, activists, and politicians have all helped spread the gospel, Darren Grem argues that evangelicalism owes its strength to the blessings of business. Grem offers a new history of American evangelicalism, showing how its adherents strategically used corporate America--its leaders, businesses, money, ideas, and values--to advance their religious, cultural, and political aspirations.

Business --- Conservatism --- Evangelicalism --- Religious aspects --- Christianity. --- History --- United States --- Church history