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The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total package—a "green bundle" that checks the environmental box, but also offers improved performance, health benefits, savings, and status. To help consumers cut through the noise and make their best decisions, we need new strategies. The Green Bundle offers some of the best and most effective communication techniques for pushing consumers in the right direction. Framing product benefits to motivate behavior is the key. Combining insights from sustainable business and behavioral economics, Delmas and Colgan show managers how to lead buyers from information to action. If you are looking to win over the convenient consumer or understand how companies can create the next tipping point in green consumption, this is the research-based, practical guide for you.

E-books --- National consumption --- Relation between energy and economics --- Green marketing. --- Green products. --- Consumer behavior --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Earth-friendly products --- Environmentally safe products --- Commercial products --- Green marketing --- Recycled products --- Ecological marketing --- Ecomarketing --- Environmental advertising claims --- Environmental consumerism --- Environmental marketing --- Green products --- Marketing --- Environmental aspects. --- Environmental aspects

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"Protecting the environment is often not the primary objective of businesses. As the world has become more environmentally aware, the necessity of environmental regulations becomes apparent. Voluntary Environmental Programs: A Policy Perspective examines different approaches to environmental protection in business. Typically, environmental improvements on the part of industry result from government regulations that command certain action from industry and then control how well it performs. An alternative approach is voluntary environmental agreements, where firms voluntarily commit to make certain environmental improvements individually, as part of an industry association, or under the guidance ofa government entity. For example, many new initiatives targeting climate change originate from companies that voluntarily commit to reduce their carbon output or 'footprint.'" "Voluntary Environmental Programs: A Policy Perspective provides an overview of current research on such programs, also known as VEPs, looking at issues such as what motivates firms to participate, how a VEP structure affects a company's efficiency and credibility with stakeholders, and who monitors the compliance of participants. This current work examines how a firm's environmental performance over time compares with VEP commitments, and also discusses the particular considerations for VEPs in developing countries, where information flows and regulatory oversight capacities differ from those of the United States"--BOOK JACKET.

Environmental policy --- Voluntarism --- Social responsibility of business