Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Semiotics

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Communicative efficiency can be measured with conventions. Besides linguistic means, pictures and diagrams are also an expression of such conventions. In the practice of technical editing, this refers to multimodal text types with technical language elements, photographs, technical drawings, various types of diagrams, etc. Alexander Holste uses the example of the text type specification sheet to show how an inter-disciplinary team of engineers, lawyers, business economists, etc. negotiates these conventions. The different, technically justified ideas of the text type conventions, especially with regard to the choice of multimodal means of expression, become clearly apparent. Requirement specifications are created in the context of the tendering of public contracts by public authorities. Since such contracts represent an important field of work for the companies involved, the efficient design of the specifications is highly relevant from a business management point of view. Alexander Holste, Dr. phil., studied German as well as business administration in Essen and Turin and headed the technical editorial department of a public transport company before he started teaching professional and scientific writing at the University of Duisburg-Essen in 2009, especially for engineering scientists. His research interests lie in the fields of semiotics, text linguistics, technical communication and writing didactics.

Semiotics

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

This book offers a unique perspective on meaning in language, broadening the scope of existing understanding of meaning by introducing a comprehensive and cohesive account of meaning that draws on a wide range of linguistic approaches. The volume seeks to build up a complete picture of what meaning is, different types of meaning, and different ways of structuring the same meaning across myriad forms and varieties of language across such domains, such as everyday speech, advertising, humour, and academic writing. Supported by data from psycholinguistic and neurolinguistic research, the book combines different approaches from scholarship in semantics, including formalist, structuralist, cognitive, functionalist, and semiotics to demonstrate the ways in which meaning is expressed in words but also in word order and intonation. The book argues for a revised conceptualisation of meaning toward presenting a new perspective on semantics and its wider study in language and linguistic research. This book will appeal to scholars interested in meaning in language in such fields as linguistics, semantics, and semiotics. The Open Access version of this book, available at http://www.taylorfrancis.com has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

Semantics --- Psychological aspects. --- Semiotics

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

For more than 40 years, Jesper Hoffmeyer has been committed to the idea of developing “a semiotics of nature, or biosemiotics as he chose to call this effort, that could intelligibly explain how all the phenomena of inherent meaning and signification in living nature – from the lowest level of sign processes in unicellular organisms to the cognitive and social behavior of animals – can emerge from a universe that was not so organized and meaningful from the very beginning” (Emmeche et al. 2002: 41). In this volume, over 80 world-class scholars from more than 20 countries select a short quotation taken from any of Jesper Hoffmeyer’s texts and provide their scholarly commentary upon that passage – whether in the form of an analytical explication, a critical disagreement or a conceptual extension – that as they feel asks the questions that need to be asked, proposes the ideas that need to be proposed, or that draws out the implications that need to be so explicitly drawn out, germane to the claims of the selected passage. At once a celebration and a serious academic development of the work of Jesper Hoffmeyer, this landmark volume marks the occasion of his 70th birthday on February 21, 2012.

Biology --- Semiotics. --- Hoffmeyer, Jesper.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Discourse analysis --- Semiotics