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Consumers have been increasingly involved in the innovation process in the last few decades, a major driving force of business success. This involvement is critically important for innovation, particularly in product development. However, consumers frequently cannot articulate exactly what they need, want, or like if they are asked directly. It is very difficult for consumers to articulate their needs and desires. Therefore, researchers have to use other means to understand their motivations. There are many arguments suggesting that focus groups cannot create a reliable direction for new product development (NPD) or message optimization. A solution for this problem lies in a systematic, structured and disciplined experimentation with consumers - presenting them with a set of experimentally-designed products or concepts and soliciting their preferences. It is much easier for consumers to choose a preferred option from a set of concepts. New technologies make it easier than ever to conduct complex experiments quickly and inexpensively. The expanded use of experimentation provides an opportunity to take innovation to a new level. Rule Developing Experimentation (RDE) is an increasingly popular, structured, consumer-based experimentation methodology. RDE works with prototypes, either physical prototypes, prototypes created out of language (concepts), or prototypes created out of visual stimuli (design and packaging). In business, RDE is used both to understand existing products, product categories and packages, as well as to create next generation offerings in the process of new product development (NPD). Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind explains RDE concepts, beginning from its origins, to novel consumer research techniques and covers applications relevant to a real market context. Readers are also introduced to the concept of Mind Genomicsʼ - a more holistic approach to gaining insight into the consumer mind.

Consumers' preferences. --- New products --- Marketing.

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Technological innovations --- New products --- Academic-industrial collaboration --- Research and development contracts, Government

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Military research --- Defense industries --- New products. --- Technological innovations --- United States. --- United States. --- Planning. --- United States.

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If you design and develop products for people, this book is for you. The Persona Lifecycle addresses the "how? of creating effective personas and using those personas to design products that people love. It doesn't just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicating, and using personas to create great product designs. Moreover, it provides rich examples, samples, and illustrations to imitate and model. Perhaps most importantly, it positions personas not as a panacea, but as a method used to complement other user-centered des

productontwikkeling --- marketing --- industriële vormgeving --- ontwerpen --- Marketing --- Product strategy --- Industrial research. --- New products. --- Product management. --- Research, Industrial. --- Gestion. --- Product management.New products.Industrial research. --- Produits commerciaux. --- Produits nouveaux. --- Recherche industrielle. --- Product management --- New products --- Research, Industrial --- Commerce --- Business & Economics --- Marketing & Sales --- Contract research --- Industrial research --- New product development --- NPD (Marketing) --- Product development --- Products, New --- Brand management --- Management, Product --- Research --- Engineering experiment stations --- Inventions --- Technological innovations --- Commercial products --- Industrial design --- Management

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This book contains inspiring reflections that demonstrate how applied design research offers an inspiring and effective approach to combining the unique qualities of research and design. The book shows that the transdisciplinary approach is applicable in a multitude of sectors, ranging from healthcare, urban planning, circular economy, and the food industry. Arranged in five parts, the book is a mosaic of examples, experiences, and interpretations, giving different illustrative examples and describing different methods which makeup the characteristic of a mosaic in that each piece contributes to the whole, but none of the pieces contains all the information.

Human engineering. --- Industrial design. --- Design, Industrial --- Mechanical drawing --- New products --- Design --- Ergonomics --- Human factors in engineering design --- Bioengineering --- Environmental engineering --- Industrial engineering --- Human comfort --- Human-robot interaction