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The essays in this volume are concerned with early printed narrative texts in Western Europe. The aim of this book is to consider to what extent the shift from hand-written to printed books left its mark on narrative literature in a number of vernacular languages. Did the advent of printing bring about changes in the corpus of narrative texts when compared with the corpus extant in manuscript copies? Did narrative texts that already existed in manuscript form undergo significant modifications when they began to be printed? How did this crucial media development affect the nature of these narratives? Which strategies did early printers develop to make their texts commercially attractive? Which social classes were the target audiences for their editions? Around half of the articles focus on developments in the history of early printed narrative texts, others discuss publication strategies. This book provides an impetus for cross-linguistic research. It invites scholars from various disciplines to get involved in an international conversation about fifteenth- and sixteenth-century narrative literature.
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Fifteenth-century Bologna is one of the major Italian cities, home to a prestigious university and thriving industrial and economic center; in these conditions, ideal for the development of the early typographic art, the market of the manuscript book, with its world of copyists, illuminators, bookbinders, stationaries, soon adapts to the new way of production, fostering between XV and XVI century the emergence of some great families of booksellers-printers-publishers. Since the first decades of the sixteenth century, however, an overwhelming foreign book production is increasingly present on bolognese market: important printers like Vincenzo Valgrisi and Gabriele Giolito establish branches in the city, while in the law book sector the Lyonese publishing industry of Giunti is gaining momentum. The situation changes again in the second half of the century, when the market is remodeled following the conditioning by the ecclesiastical authorities and it extends to social strata previously excluded from cultural consumption. The work, which is based on a detailed investigation of the documentary sources, reconstructs for the first time a social history of the Bolognese book trade, both outlining the events of families and shops operating in the city, and opening the look at the relationships with the large foreign firms.
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