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The intermingling of people and media from different cultures is a communication-based phenomenon known as hybridity. Drawing on original research from Lebanon to Mexico and analyzing the use of the term in cultural and postcolonial studies (as well as the popular and business media), Marwan Kraidy offers readers a history of the idea and a set of prescriptions for its future use.Kraidy analyzes the use of the concept of cultural mixture from the first century A.D. to its present application in the academy and the commercial press. The book's case studies build an argument for understanding th

Communication, International. --- Cultural fusion. --- Hybridity (Social sciences). --- Cultural fusion --- Communication, International --- Social Change --- Sociology & Social History --- Social Sciences --- International communication --- World communication --- Communication --- Culture fusion --- Fusion, Cultural --- Hybridism (Social sciences) --- Hybridity (Social sciences) --- Cultural relations --- Acculturation --- Assimilation (Sociology) --- Ethnicity --- Multiculturalism --- Cultural pluralism --- Fusion culturelle. --- Communication internationale. --- Society & culture: general --- Cultural hybridity --- Transculturalism --- Transculturation