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ISBN: 1501507222 Year: 2018 Publisher: Boston ; Berlin : Walter de Gruyter,
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Marketing has long been considered more art than science, but the demands of a more dynamic, globalized business world has led to the development of sophisticated methods for quantifying marketing success. Organized into eleven focused sections, this reliable resource offers an effective approach to making a complex topic understandable. Written for both marketing managers accountable for growth-driven activities that must yield measurable results as well as senior executives who need a firm understanding of marketing's impact on a business or product line, this informative guide puts more than 110 key metrics in perspective. Along the way, you'll be introduced to a variety of important analytical tools, from brand, customer, and sales metrics to advertising, price, and distributions metrics. And with the addition of new examples and metrics-including significant updates to the online/digital/social area- Measuring Marketing, Third Edition will put you in a better position to excel at this difficult endeavor.
Marketing --- Marketing research. --- Evaluation. --- Analytics. --- Data-driven. --- Marketing performance. --- Metrics. --- Quant.
Book
ISBN: 1631570900 Year: 2014 Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press,
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What do hedge funds really do? These lightly regulated funds continually innovate new investing and trading strategies to take advantage of temporary mispricing of assets (when their market price deviates from their intrinsic value). These techniques are shrouded in mystery, which permits hedge fund managers to charge exceptionally high fees. While the details of each fund's approach are carefully guarded trade secrets, this book draws the curtain back on the core building blocks of many hedge fund strategies.
Hedge funds. --- Portfolio management. --- absolute return --- active investment management --- arbitrage --- capital asset pricing model --- CAPM --- derivatives --- exchange traded funds --- ETF --- fat tails --- finance --- hedge funds --- hedging --- high-frequency trading --- HFT --- investing --- investment management --- long/short --- modern portfolio theory --- MPT --- optimization --- quant --- quantitative trading strategies --- portfolio construction --- portfolio management --- portfolio optimization --- trading --- trading strategies --- Wall Street
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