Abstract | Keywords | Export | Availability | Bookmark

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities. This book introduces the idea of design thinking‚ the collaborative process by which the designer′s sensibilities and methods are employed to match people′s needs not only with what is technically feasible and a viable business strategy. In short‚ design thinking converts need into demand. It′s a human−centered approach to problem solving that helps people and organizations become more innovative and more creative.Design thinking is not just applicable to so−called creative industries or people who work in the design field. It′s a methodology that has been used by organizations such as Kaiser Permanente to increase the quality of patient care by re−examining the ways that their nurses manage shift change‚ or Kraft to rethink supply chain management. This is not a book by designers for designers ; this is a book for creative leaders seeking to infuse design thinking into every level of an organization‚ product‚ or service to drive new alternatives for business and society.

Production management --- veranderingsmanagement --- innovatiemanagement --- Corporate reorganizations. --- Industrial design. --- Organizational change. --- Reengineering (Management) --- Reengineering (Management). --- Design, Industrial --- Mechanical drawing --- New products --- Design --- Corporations --- Reorganization of corporations --- Industrial management --- Consolidation and merger of corporations --- Business process reengineering --- Re-engineering (Management) --- Management --- Change, Organizational --- Organization development --- Organizational development --- Organizational innovation --- Organization --- Manpower planning --- Reorganization --- Change creatief creativiteit transforming change --- Design thinking --- Corporate reorganizations --- Industrial design --- Organizational change --- Innovation --- Sociologie de la communication --- Sociologie de l'architecture --- Organisation de l'espace intérieur --- Processus de création --- departement Beeldende Kunst 10 --- designtheorie --- industriedesign --- innovatie --- management --- Design, Industrial. --- Sociology of organization --- Industrial psychology --- creativity