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Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book’s main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.

Media markets. --- Social media -- Management. --- Telecommunication policy. --- Management --- Business & Economics --- Management Theory --- Internet marketing. --- Social media --- Marketing. --- User-generated media --- Online marketing --- Web marketing --- World Wide Web marketing --- Business. --- Industrial management. --- Public relations. --- Communication. --- Sociology. --- Mass media. --- Business and Management. --- Media Management. --- Communication Studies. --- Media Research. --- Corporate Communication/Public Relations. --- Communication --- User-generated content --- Electronic commerce --- Marketing --- Business --- Industries --- PR (Public relations) --- Advertising --- Industrial publicity --- Mass media and business --- Propaganda --- Publicity --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Business administration --- Business enterprises --- Business management --- Corporate management --- Corporations --- Industrial administration --- Management, Industrial --- Rationalization of industry --- Scientific management --- Industrial organization --- Public relations --- Social theory --- Social sciences --- Communication, Primitive --- Mass communication --- Sociology

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The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume I of the Media Convergence Handbook encourages an active discourse on media convergence by introducing the concept through general perspective articles and addressing the real-world challenges of conversion in the publishing, broadcasting and social media sectors.

Business. --- Industrial management. --- Management. --- Information technology. --- Business --- Business and Management. --- Media Management. --- IT in Business. --- Innovation/Technology Management. --- Data processing. --- Convergence (Telecommunication) --- Mass media. --- Mass media and technology. --- Technology and mass media --- Mass communication --- Media, Mass --- Media, The --- Communication --- Telecommunication --- Technology --- Administration --- Industrial relations --- Organization --- IT (Information technology) --- Telematics --- Information superhighway --- Knowledge management --- Business administration --- Business enterprises --- Business management --- Corporate management --- Corporations --- Industrial administration --- Management, Industrial --- Rationalization of industry --- Scientific management --- Management --- Industrial organization --- Business—Data processing.

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This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research. The authors highlight the peculiarities of this field and reveal links and commonalities with other areas of study within communication science. The chapters address different research areas, such as society-, content-, management-, audience- as well as advertising aspects of media brands. This handbook thus brings together contributions from different areas making it a valuable resource for researchers and experts from industry interested in media branding.

Economics/Management Science. --- Media Management. --- Marketing. --- Journalism. --- Media Sociology. --- Economics. --- Mass media. --- Economie politique --- Marketing --- Médias --- ;. --- Management Theory --- Management --- Business & Economics --- Branding (Marketing) --- Mass media --- Mass communication --- Media, Mass --- Media, The --- Brand name products --- Business. --- Industrial management. --- Communication. --- Social sciences in mass media. --- Business and Management. --- Advertising --- Communication --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Business administration --- Business enterprises --- Business management --- Corporate management --- Corporations --- Industrial administration --- Management, Industrial --- Rationalization of industry --- Scientific management --- Business --- Industrial organization --- Communication, Primitive --- Sociology --- Writing (Authorship) --- Literature --- Publicity --- Fake news

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Digital asset management is undergoing a fundamental transformation. Near universal availability of high-quality web-based assets makes it important to pay attention to the new world of digital ecosystems and what it means for managing, using and publishing digital assets. The Ecosystem of Digital Assets reflects on these developments and what the emerging 'web of things' could mean for digital assets. The book is structured into three parts, each covering an important aspect of digital assets. Part one introduces the emerging ecosystems of digital assets. Part two examines digital asset manag

Electronic commerce --- Broadcast data systems -- Management. --- Digital media -- Management. --- Human computation --- Cloud computing. --- Human computation. --- Infonuagique --- Externalisation ouverte --- Broadcast data systems --- Digital communications. --- Digital media --- Management. --- Digital media. --- Digital communications --- Electronic commerce. --- Médias numériques --- Transmission numérique --- Commerce électronique --- Digitale medier --- Sosiale medier --- Datakommunikasjon --- Tingenes Internett --- Nettskytjenester --- Verdensveven --- Store datamengder --- Nettdugnad --- Electronic media --- New media (Digital media) --- Mass media --- Online journalism --- Communications, Digital --- Digital transmission --- Pulse communication --- Digital electronics --- Pulse techniques (Electronics) --- Telecommunication --- Signal processing --- Data transmission systems --- Radio broadcasting --- Television broadcasting --- Digital techniques