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Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through

Library automation --- Applied marketing --- Libraries --- Online social networks --- Web 2.0 --- Marketing --- Library applications --- Bibliothèques --- Réseautage personnel (Informatique) dans les bibliothèques --- Congresses. --- Congrès --- Bibliothèque virtuelle --- BPB1107 --- 021.7 --- Mercatique --- 021.7 Bibliotheekpromotie --- Bibliotheekpromotie --- World Wide Web --- Electronic social networks --- Social networking Web sites --- Virtual communities --- Social media --- Social networks --- Sociotechnical systems --- Web sites --- Documentation --- Public institutions --- Librarians --- teoria marketingului --- teória marketingu --- teorija trženja --- turundusteooria --- теория на маркетинга --- marketing --- rinkodaros teorija --- teorija marketinga --- μάρκετινγκ --- теорија на маркетинг --- marknadsföringsteori --- marketingová koncepce --- tirgzinības teorija --- mercadotecnia --- teoria marketingu --- markkinoinnin teoria --- теорија маркетинга --- theory of marketing --- teoria e marketingut --- teorija tal-kummerċjalizzazzjoni --- markedsføringsteori --- marketingteori --- elementi di marketing --- marchéage --- marketingová teorie --- αγοραλογία --- теорија истраживања тржишта --- piano di marketing --- mercadeo --- εμποριολογία --- tecniche di marketing --- teorija obrade tržišta --- marketingtechniek --- teorie marketingu --- bibliotekë virtuale --- virtualna knjižnica --- virtuelt bibliotek --- virtuális könyvtár --- bibliotecă virtuală --- virtualioji biblioteka --- виртуална библиотека --- biblioteka wirtualna --- biblioteca virtuale --- virtuele bibliotheek --- virtuālā bibliotēka --- виртуелна библиотека --- virtuálna knižnica --- ηλεκτρονική βιβλιοθήκη --- librerija virtwali --- virtuelle Bibliothek --- virtual library --- virtuální knihovna --- virtuaalraamatukogu --- virtuaalikirjasto --- biblioteca virtual --- virtuellt bibliotek --- bibliotecă online --- kiberbibliotēka --- librerija diġitali --- kyberkirjasto --- bibljoteka virtwali --- digitale Bibliothek --- bibliotekë elektronike --- digitálna knižnica --- bibliotecă electronică --- elektronikus könyvtár --- biblioteka elektroniczna --- cyberbibliotheek --- Cyber-Bibliothek --- digitális könyvtár --- digitaalinen kirjasto --- digital library --- cyberbibliotek --- кибернетичка библиотека --- biblioteka cyfrowa --- bibliothèque numérique --- electronic library --- кибербиблиотека --- digitale bibliotheek --- virtualna biblioteka --- cyber library --- bibljoteka diġitali --- bibliotekë kibernetke --- cyber knjižnica --- bibliotekë digjitale --- електронска библиотека --- sähköinen kirjasto --- ciberbiblioteca --- digitalna knjižnica --- cyberbibliothèque --- цифрова библиотека --- biblioteca digitale --- ċiberbibljoteka --- κυβερνοβιβλιοθήκη --- digitální knihovna --- digitalt bibliotek --- cyberlibrary --- küberraamatukogu --- digitaalne raamatukogu --- biblioteca digital --- ċiberlibrerija --- skaitmeninė biblioteka --- digiraamatukogu --- ψηφιακή βιβλιοθήκη --- elektroniskā bibliotēka --- bibliotekë kibernetike --- elektronička knjižnica --- kibernetinė biblioteka --- elektronická knihovna --- Web 2.0. --- teoiric na margaíochta --- leabharlann fhíorúil --- Communities, Online (Online social networks) --- Communities, Virtual (Online social networks) --- Online communities (Online social networks) --- Libraries - Marketing - Congresses --- Online social networks - Library applications - Congresses --- Web 2.0 - Congresses --- Marketingtheorie --- Bibliothèque virtuelle

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This book contains a plethora of different viewpoints and research results from all over the world, bringing them together to provide a global perspectiveon the various issues that comprise ""open access"". Topics include copyright, best practices and management, open access and society, repositories, journals, publications and publishing, services and technology, quality andevaluation. The book offers a holistic focus on open access and can serve as a useful learning tool for students and professionals.

Documentation and information --- Libraries and electronic publishing --- Open access publishing --- Institutional repositories --- Bibliothèques et édition électronique --- Edition en libre accès --- Dépôts institutionnels --- Congresses --- Congrès --- Science publishing --- Science and technology libraries --- Collection development --- Libraries and electronic publishing. --- Open access publishing. --- Science publishing. --- Institutional repositories. --- Collection development. --- Accès à l'information --- BPB1107 --- Bibliothèque --- Science de l'information --- Science --- Scientific literature --- Publishers and publishing --- Collection development (Libraries) --- Open access to research --- Research, Open access to --- Electronic publishing --- Electronic publishing and libraries --- IRs (Institutional repositories) --- Repositories, Institutional --- Digital libraries --- Toegang tot de informatie --- Bibliotheek --- Informatiewetenschap --- Publishing --- kirjasto --- könyvtár --- bibliotēka --- librerija --- biblioteka --- βιβλιοθήκη --- Bibliothek --- raamatukogu --- library --- bibliotheek --- knižnica --- knihovna --- bibliotekë --- bibliotek --- bibliotecă --- knjižnica --- библиотека --- biblioteca --- studovna --- Bücherei --- hemeroteca --- čítárna --- читална --- informační věda --- επιστήμη των πληροφοριών --- informacja naukowa --- xjenza tal-informazzjoni --- informātika --- informationsvetenskap --- information science --- информационна наука --- ciencia de la información --- информатика --- informatika --- ciência da informação --- informacijska znanost --- Informationswissenschaft --- informatiewetenschap --- informačná veda --- информациска наука --- știința informației --- scienze dell'informazione --- infoteadus --- információtudomány --- shkencë kompjuterike --- informationsvidenskab --- informatiikka --- documentalismo --- dokumentologji --- documentologie --- dokumentoloģija --- věda o informacích --- dokumentologija --- dokumentológia/náuka o informáciách --- teorie informace --- documentologia --- asiakirjojen hallinta --- documentology --- наука за информациите --- nauka o informacích --- prístup k informáciám --- pristup informacijama --- acceso a la información --- Informationszugang --- info kättesaadavus --- accesso all'informazione --- információkhoz való hozzáférés --- prieiga prie informacijos --- пристап до информации --- acesso à informação --- zpřístupňování informací --- dostęp do informacji --- adgang til information --- acces la informație --- pieeja informācijai --- достъп до информация --- toegang tot de informatie --- πρόσβαση στην πληροφορία --- tietojen saatavuus --- tillgång till information --- приступ информацијама --- access to information --- akses në informacion --- aċċess għall-informazzjoni --- dostop do informacij --- free movement of information --- circulación de la información --- slobodný pohyb informácií --- проток на информации --- információk szabad áramlása --- pohyb informace --- Informationsfluss --- tietojen vapaa liikkuvuus --- κυκλοφορία των πληροφοριών --- informație publică --- nyilvános információk --- teabe vaba liikumine --- közérdekű információk --- Information der Öffentlichkeit --- informação do público --- julkiset tiedot --- public information --- avalik teave --- nevaržomas informacijos judėjimas --- javna informacija --- slobodan pristup informacijama --- informacijos prieinamumas --- circulatie van informatie --- circolazione delle informazioni --- információk szabad mozgása --- slobodno širenje informacija --- viešoji informacija --- qarkullim i lirë i informacionit --- veřejná informace --- pristup podacima --- trasmissione delle informazioni --- laisvas informacijos judėjimas --- informācijas brīva aprite --- publiska informācija --- слободен пристап до информации --- circulation de l'information --- libera circulație a informației --- слободно ширење информации --- informim publik --- circulação da informação --- verejné informácie --- leabharlann --- eolaíocht na faisnéise --- rochtain ar fhaisnéis --- Science and technology libraries - Collection development --- Accès à l'information --- Bibliothèque

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Documentation and information --- Archivistics --- documentaire informatie --- bibliotheekwezen --- Archives --- Libraries --- Library science --- Library and Information Sciences. --- Archiefwezen --- Bibliotheekwetenschap --- Tijdschriften. --- Periodicals --- -Libraries --- -Archives --- -02 --- 930.25 <05> --- 05 <493> --- 02 <05> --- #TS:KOHU --- #TS:KOMA --- #TS:WBIB --- #TS:WDEP --- C6 --- #VCV tijdschrift abonnement --- Bibliothèque --- Current periodicals --- Revue périodique --- Système documentaire --- 610 Informatiecentra. Algemeen --- bibliotheken --- 02 --- 050 --- BE / Belgium - België - Belgique --- 020.2 --- archieven --- bibliotheekopleidingen --- mediatheek --- 035 --- 020 --- 025 --- Bibliotheekbeheer --- Archiefkunde --- Documentaire informatie --- 025.005 --- 02 <05> Tijdschriften i.v.m. bibliotheekwezen --- Tijdschriften i.v.m. bibliotheekwezen --- kirjasto --- könyvtár --- bibliotēka --- librerija --- biblioteka --- βιβλιοθήκη --- Bibliothek --- raamatukogu --- library --- bibliotheek --- knižnica --- knihovna --- bibliotekë --- bibliotek --- bibliotecă --- knjižnica --- библиотека --- biblioteca --- studovna --- Bücherei --- hemeroteca --- čítárna --- читална --- archivio --- arquivo --- архиви --- archief --- arkiva --- arhiv --- arhīva materiāli --- архива --- Archiv --- arhive --- archívy --- архив --- arkivji --- arhiiv --- archiv --- αρχείο --- levéltár --- archives --- arkisto --- archivo --- archyvai --- archiwum --- arkiv --- gestionarea evidențelor --- filing --- dokumentu sistematizācija --- správa záznamů --- archivio di Stato --- records management --- iratkezelés --- upravljanje gradiva --- archivage --- gestione degli archivi --- Archivierung --- arhiveerimine --- arkivim --- архивската граѓа --- архивска граѓа --- arhivālijas --- soubor písemností --- journalforvaltning --- archivio nazionale --- įrašų tvarkymas --- maniġment ta' rekords --- archivovanie --- vođenje dokumentacije --- gestión de archivos --- управление на архивите --- arhivsko gradivo --- sbírka písemností --- ierakstu pārvaldība --- документиран материјал --- komplektavimas --- upravljanje dokumentacijom --- Dokumentenverwaltung --- archiviazione --- διαχείριση αρχείων --- pismohrana --- архивски материјал --- kartīšu kārtošana --- arhivska građa --- archiválie --- archiefbeheer --- arhivare --- archivování --- gestão de arquivos --- asjaajamine --- riadenie záznamov --- αρχειοθέτηση --- gestion des archives --- архивирање --- arquivagem --- dokumentstyring --- irattár --- arkistointi --- sagsstyring --- arhiviranje --- arkistohallinto --- archivering --- arkivering --- dokumentációs rendszer --- informacijska služba --- документациски систем --- information service --- informacinė paslauga --- документациони систем --- sistem de documentare --- σύστημα τεκμηρίωσης --- documentatiesysteem --- sistema documental --- shërbim informimi --- servizz ta’ informazzjoni --- документационна система --- system dokumentacyjny --- dokumentačný systém --- informační služba --- dokumentacijski sistem --- dokumentationssystem --- sistema documentario --- informācijas pakalpojumi --- infoteenindus --- tiedonhallintajärjestelmä --- Informationsdienstleistung --- documentary system --- dokumenteerimissüsteem --- sistem dokumentacioni --- informācijas dienests --- informacijski servis --- informační servis --- serviciu de informare --- dokumentinė sistema --- dokumentu sistēma --- informacijska usluga --- информативно-документациски систем --- Dokumentationssystem --- perioodiline väljaanne --- periodická publikácia --- сериски публикации --- tidskrift --- периодично издание --- periodinis leidinys --- periodikum --- rivista periodica --- kausijulkaisu --- serial publication --- periodische Veröffentlichung --- publicații periodice --- περιοδική επιθεώρηση --- publicação periódica --- publicación seriada --- periodična publikacija --- periodika --- folyóirat --- publikim periodik --- periodisks izdevums --- wydawnictwo periodyczne --- tidsskrift --- периодично издање --- tijdschrift --- pubblikazzjoni perjodika --- periodicum --- periodiek --- revue périodique --- publicación periódica --- επιθεώρηση --- издание во продолженија --- периодична објава --- periodical publication --- serijska publikacija --- botim periodik --- сериско издание --- seriāls izdevums --- périodique --- periodico --- publikim në seri --- rivista mensile --- serijinis leidinys --- mensile --- pubblicazione periodica --- publicații seriale --- периодично списание --- periodisk tidskrift --- měsíčník --- perioodikaväljaanne --- revista --- series --- časopis --- periódico --- publicación en serie --- serie --- periodice --- periodical --- týdeník --- nepravé periodikum --- jadaväljaanne --- občasník --- Periodikum --- aikakauslehti --- serials --- периодична публикација --- фељтон --- περιοδικό --- 05 <493> Tijdschriften. Periodieken. Serials--België --- Tijdschriften. Periodieken. Serials--België --- 930.25 <05> Archiefwetenschap. Archivistiek--Tijdschriften --- Archiefwetenschap. Archivistiek--Tijdschriften --- Documents --- Manuscript depositories --- Manuscript repositories --- Manuscripts --- Documentation --- History --- Information services --- Records --- Cartularies --- Charters --- Diplomatics --- Public records --- Public institutions --- Librarians --- Librarianship --- Library economy --- Bibliography --- Information science --- Bibliotheekwezen ; algemeen --- Opvoeding, onderwijs, wetenschap --- Bibliotheekwezen --- Vlaamse vereniging voor bibliotheek-, archief- en documentatiewezen --- VVBAD --- Tijdschriften --- Tijdschriften, overige seriële publicaties, verzamelde opstellen bibliotheekwezen --- Archiefwezen ; algemeen --- Tijdschriften, seriewerken, verz. opstellen --- Depositories --- Repositories --- E-journals --- tijdschriften algemeen --- Bibliotheekpromotie --- Bibliotheken --- Informatie --- Informatieverstrekking --- Professionalisering --- leabharlann --- cartlann --- seirbhís faisnéise --- sraitheachán --- Belgium --- Système documentaire --- Bibliothèque --- Revue périodique --- Archieven --- 21e eeuw --- Bibliothéconomie --- Bibliothèques --- Archives. --- Libraries. --- Library science. --- Belgium. --- Bäigien --- Baljīk --- Belchica --- Belçika --- Belçika Krallığı --- Beldjym --- Belezi --- Belga Királyság --- Beļgeja --- Belghia --- Belʹgi --- Bèlgia --- Belgia Kuningriik --- Bélgica --- Belgice --- Belgice Cynerīce --- Belgické královstv --- Belgi --- Belgien --- Bélgii Bikéyah --- Belgii͡ --- Belʹgii͡a Korollege --- Belgija --- Beļg̓ijas Karaliste --- Belgijos Karalyst --- Belgijsk --- Belgika --- Belgio --- Belgique --- Belgiska --- Belgiya --- Belgiyah --- Belgje --- Belgjiche --- Belgjo --- Belgujo --- Belʹhii͡ --- Belhika --- Bèljik --- Beljika --- Belʹjmudin Nutg --- Belsch --- Belsj --- Bélxica --- Berug --- Bheilg --- Bilgasuyu --- Bilhika Qhapaqsuyu --- Bilkiya --- Gwlad Belg --- Igihugu cyʼUbubirigi --- Karaleŭstva Belʹhii͡ --- Keuninkriek Belsj --- Kingdom of Belgium --- Kinigraich Bäigien --- Kinnekräich Belsch --- Kongeriget Belgien --- Königreich Belgien --- Königriich Belgie --- Koninkrijk Belgi --- Koninkrijk van Belgi --- Koninkryk van Belgi --- Kraljevina Belgija --- Kralojstwo Belgiskej --- Mamlakat Baljīk --- Mamlekhet Belgiyah --- Nsi ya ntotila ya Belezi --- Pelekiuma --- Pow Belg --- Reeriaght ny Belg --- Reĝlando Belgio --- Regne de Bèlgica --- Regno del Belgio --- Reino de Belchica --- Reino de Bélgica --- Reinu de Bélxica --- Ríocht na Beilge --- Rìoghachd na Beilge --- Royaume de Belgique --- Royômo de Bèlg·ique --- Ruwvaneth Belgek --- Teyrnas Gwlad Belg --- Ubelgiji --- Ububiligi --- Ububirigi --- Ufalme wa Ubelgiji --- Vasileio tou Velgiou --- Vãsilia di Belghia --- Velg --- Velgio --- -Library science --- -Archiefwezen --- -Documentation and information