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Marketing --- Europe --- Green marketing
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As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of green products' sub-par performance has been shattered as large multinational corporations prove that you can develop and win in the marketplace with a naturals-based product platform. And the pull for sustainably minded products is not limited to consumer marketing-business-to-business marketing of greener products has also increased due to customer demand from all business sectors.The Case for Greener Products
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From organic produce & clothing to eco-tourism, the 'lifestyles of health & sustainability' movement encompasses diverse products and practices intended to contribute to a more sustainable lifestyle for people & the planet. Monica Emerich explores the contemporary spiritual expression of this cultural shift.
Green marketing --- Sustainable development --- Religious aspects.
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This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.
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Presents ideas for researching companies, making the most of your networking, identifying job and internship openings, and preparing for interviews. This book helps you to understand your career options in the many fields of sustainability. It directs you to the best resources and helps you to fine-tune your sustainability job search strategy.
Social responsibility of business. --- Green marketing --- Sustainable development --- Vocational guidance.
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"Sustainability holds the promise of an exciting new approach to business - one in which business goals are aligned with social and environmental goals. Multinational corporations are recognizing that we live in an increasingly resource-constrained world, and that more accountability for corporate social and environmental impacts will accrue to them. More importantly, forward-thinking executives understand that sustainability can present new opportunities for competitive advantage - whether that is by reducing costs, minimizing risk, appealing to increasingly conscientious customers, or reaching new markets entirely. With the growth of this field comes a host of interesting new career opportunities for MBAs. As companies are grappling with challenges like how to develop social return on investment (SROI) metrics or understand the potential impact of corporate carbon footprints on stock prices, there are new opportunities for the next generation of managers - managers who are not only trained in traditional MBA fundamentals but also grounded in an understanding of the multifaceted social and environmental challenges facing 21st-century global business leaders. Entirely new career paths are opening to MBAs interested in sustainability: sustainable venture capital, green marketing, corporate social responsibility management, carbon credit trading, and sustainability consulting, to name a few. Perhaps even more than corporate executives, MBA students understand this trend. The next generation of managers can see that the future of business will require a new set of skills and responsibilities. Between 2003 and 2008, membership in Net Impact, the global organization for MBAs and business professionals interested in sustainability, increased more than fourfold. By March 2009, over 130 business schools had a Net Impact chapter. Around the world, MBA students realize that a different model will be required for businesses in the coming decades. The career paths that fall under the broad umbrella of "sustainability" are as diverse as the MBA students themselves. One student may be interested in social entrepreneurship in West Africa, and the next will be seeking advice about clean-tech venture capital careers in Silicon Valley; a third will be interested in greening global supply chains. Corporate social responsibility, sustainable product marketing, microfinance, green real estate development, renewable energy, and other interests all likewise fall under the sustainability umbrella at times. Because of this diversity, it is often hard for business schools' career management centers to address sustainability-related career options in a comprehensive way. Many sustainability-related companies and nonprofits are not accustomed to on-campus recruiting. Others have not historically hired MBAs at all. MBA students and alumni interested in sustainability careers are often left to navigate their own internship and job search paths. And, often, they struggle. Profession and Purpose has been written to address this urgent need. Whether you are focused on an off-campus search or participating in the on-campus recruiting process, there are a host of sustainability-specific career resources you should know about. You'll need to be well versed in sustainability news and trends, and network at the right events, conferences, and company presentations. You also need to know about industry- and discipline-specific websites that post sustainability jobs for positions with titles like Corporate Social Responsibility Manager, Socially Responsible Investing Analyst, and Renewable Energy Market Analyst. Through hundreds of conversations with MBA students, professionals, and recruiters, as well as her own personal experience, the author has compiled the key job search resources and tips for MBAs interested in sustainability careers. The book provides ideas for researching companies, making the most of your networking, identifying job and internship openings, and preparing for interviews. No matter what stage of your MBA career search process you're in, this book will help you better understand your career options in the many fields of sustainability, direct you to the best resources and help you to fine-tune your sustainability job search strategy. It's the sustainability career coach MBAs have been waiting for."--Provided by publisher.
Social responsibility of business. --- Green marketing --- Sustainable development --- Vocational guidance.
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Green products. --- Green marketing. --- Green movement. --- Sustainable living.
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"Harnessing financial innovation to combat the world's environmental problems. In this book, Richard Sandor explains the process of creating new financial products and the equally important process of "pioneering" products to achieve widespread usage in the financial industry. Describing both his successes and failures, he offers unique insights into financial innovation, the globalized financial markets, and the bumpy road of the innovator. Sandor also discusses the vision behind the Chicago Climate Exchange and how he believes it will play a critical role in reducing the world output of greenhouse gases. In The Good Sorcerer, Sandor argues that market-based trading systems are a far more effective means of reducing pollutants than "command-and-control" dictates, and such trading systems can ultimately help find solutions to global water shortages, rainforest destruction, and endangered species. Author Richard Sandor "the father of financial futures" helped create catastrophe bonds. Proposes using market-based trading systems to solve burgeoning environmental risks. Contains a wealth of illustrative stories and lessons learned. Filled with provocative ideas, fascinating stories, and valuable lessons, The Good Sorcerer provides a snapshot of recent financial history and a vision of where we're headed"--
Financial services industry --- New products. --- Green marketing. --- Technological innovations.
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