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Periodical
Arbor : ciencia, pensamiento y cultura
Author:
ISSN: 02101963 1988303X Publisher: Madrid Consejo superior de investigaciones científicas


Book
Anime's media mix : franchising toys and characters in Japan
Author:
ISBN: 9780816675494 081667549X 9780816675500 0816675503 081668023X 145294752X 9780816680238 9781299943421 9781452947525 Year: 2012 Publisher: Minneapolis : University of Minnesota Press,

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Abstract

In Anime's Media Mix , Marc Steinberg convincingly shows that anime is far more than a style of Japanese animation. Beyond its immediate form of cartooning, anime is also a unique mode of cultural production and consumption that led to the phenomenon that is today called "media mix" in Japan and "convergence" in the West. According to Steinberg, both anime and the media mix were ignited on January 1, 1963, when Astro Boy hit Japanese TV screens for the first time. Sponsored by a chocolate manufacturer with savvy marketing skills, Astro Boy quickly became a cultural icon in Japan. He was the po


Book
Pop city : Korean popular culture and the selling of place
Author:
ISBN: 1501730738 1501730711 9781501730719 1501730746 1501755536 Year: 2021 Publisher: Ithaca : Cornell University Press,

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'Pop City' examines the use of Korean television dramas and K-pop music to promote urban and rural places in South Korea. Building on the phenomenon of Korean pop culture, Youjeong Oh argues that pop culture-featured place selling mediates two separate domains: political decentralization and the globalization of Korean popular culture. By analyzing the process of culture-featured place marketing, this book shows that urban spaces are produced and sold just like TV dramas and pop idols by promoting spectacular images rather than substantial physical and cultural qualities.

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