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Hauptbeschreibung""It takes 20 years to build up a reputation and five minutes to ruin it. If you think about that, you'll do things differently."" (Warren Buffett)British Petrol, Deutsche Bank, Nike, Siemens, Volkswagen - what do these companies have in common? First, they are part of the world market leaders in their business area and successful trendsetters, e.g. British Petrol in sustainable resources, Nike in sports goods and Siemens in high technology. Second, all of them had these ""five minutes"" to ruin their reputation. They are perceived in close contact with environm

Business ethics. --- Consumer confidence. --- Small business.

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Trust --- Consumer confidence --- Multiattribute models (Consumer attitudes) --- Social aspects. --- Social aspects.

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Eine gegenseitige Durchdringung von Zivilgesellschaft und Markt manifestiert sich in der Politisierung des Konsums und der Selbstinszenierung von Unternehmen als sozial verantwortliche Bürger. Dies wirft grundlegende Fragen zur Neubestimmung von Bürgerschaftskonzepten und zur Erweiterung des Handlungsrepertoires von Protestakteuren in spätmodernen Konsumgesellschaften auf. Dabei fungieren (neue) Medien sowohl als Vermittler unternehmerischen Engagements als auch als Plattform für die Ausbildung neuer Protestformen. Der Band liefert einen Beitrag zur aktuellen Diskussion und versammelt Perspektiven von Wissenschaftlern und Praktikern. Besprochen in: Forschungsjournal NSB, 21/2 (2008), Benjamin Ewert Zeitschrift für Politikwissenschaft online, 27.03.2008 Soziologische Revue, 33 (2010) umwelt & bildung, 3 (2010), Gabriele Sorgo

Mass media and business. --- Consumer confidence. --- Communication in marketing. --- Marketing --- Consumers --- Business and mass media --- Business --- Public relations --- Attitudes --- Civil Society. --- Digital Media. --- Neoliberalism. --- Political Science. --- Social Movements. --- Bürgerschaft; Markt; Medien; Protestformen; Unternehmenskommunikation; Neoliberalismus; Zivilgesellschaft; Soziale Bewegungen; Digitale Medien; Politikwissenschaft; Media; Neoliberalism; Civil Society; Social Movements; Digital Media; Political Science

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Consumer confidence. --- Financial crises. --- Investments. --- Public opinion. --- Rumor. --- Stock exchanges. --- Consumer confidence --- Financial crises --- Investments --- Public opinion --- Rumor --- Stock exchanges --- 330.35 --- 338 --- 339 --- beurs --- economie --- elektronische handel --- internet --- investeringen --- psychologie --- 460 Economie --- #A0309A --- 338 Economische situatie. Economische structuur van bepaalde landen en gebieden. Economische geografie. Economische produktie.economische produkten. Economische diensten --- Economische situatie. Economische structuur van bepaalde landen en gebieden. Economische geografie. Economische produktie.economische produkten. Economische diensten --- 339 Handel. Internationale economische betrekkingen. Wereldeconomie --binnenlandse als buitenlandse handel; zie ook {339.3} en {339.5} --- Handel. Internationale economische betrekkingen. Wereldeconomie --binnenlandse als buitenlandse handel; zie ook {339.3} en {339.5} --- 330.35 Economische groei. Kwantitatieve toename. Technische vooruitgang --zie ook {338.09} --- Economische groei. Kwantitatieve toename. Technische vooruitgang --zie ook {338.09} --- Bulls and bears --- Commercial corners --- Corners, Commercial --- Equity markets --- Exchanges, Securities --- Exchanges, Stock --- Securities exchanges --- Stock-exchange --- Stock markets --- Capital market --- Efficient market theory --- Speculation --- Rumour --- Propaganda --- Publicity --- Opinion, Public --- Perception, Public --- Popular opinion --- Public perception --- Public perceptions --- Judgment --- Social psychology --- Attitude (Psychology) --- Focus groups --- Reputation --- Investing --- Investment management --- Portfolio --- Finance --- Disinvestment --- Loans --- Saving and investment --- Crashes, Financial --- Crises, Financial --- Financial crashes --- Financial panics --- Panics (Finance) --- Stock exchange crashes --- Stock market panics --- Crises --- Consumers --- bourse --- commerce electronique --- investissements --- Attitudes --- Economie --- Internet --- Economische ontwikkeling --- Aandelen (beurs)