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Written in a conversational style, this book introduces students to the foundations of intercultural communication, a vibrant discipline within the field. Authors Stella Ting-Toomey and Leeva Chung take a multicontextual, inclusive approach that balances international and intercultural communication issues against U.S. domestic diversity issues. In addition to emphasizing a value-oriented perspective on intercultural encounters, the text contains a robust ethical chapter, complete with specific guidelines that will help students become ethical intercultural communicators. By integrating current empirical research with lively intercultural examples, the authors ask thought-provoking questions and pose ethical dilemmas for students to ponder. The text offers a sprawling treatment of such topics as ethnic and cultural identity change, culture shock and intercultural adjustment, romantic relationships and raising bicultural children, global identity challenges, and decision-making choices in intercultural ethics. Bron : http://www.bol.com

Culture shock. --- Language and culture. --- Cross-cultural orientation. --- Linguistics --- ethiek --- Sociology of culture --- interculturaliteit --- Sociolinguistics --- interculturele communicatie --- Mass communications --- Interculturele communicatie --- Communicatie --- Interculturele verhoudingen --- Intercultureel management --- Interculturaliteit --- Verpleegkunde --- Interaction sociale --- Communication et culture --- Communication interculturelle --- Culture shock --- Cross-cultural orientation

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L’auteure de cet ouvrage nous emmène au cœur des entreprises, dans cet univers où règne un anglais que tous n’entendent pas de manière identique, tant ils l’investissent des caractéristiques propres à leurs langues maternelles ou à leurs contextes culturels respectifs. En s’appuyant sur des situations concrètes — courriels qui jalonnent le quotidien des acteurs, échanges siège-filiales ou communication de l’entreprise —, l’auteure montre que la maîtrise de la langue commune (cet anglais qui sert de lingua franca) n’est que marginalement responsable des dérives de la communication interculturelle : celles-ci tiennent à la tendance naturelle de chacun des interlocuteurs à « entendre » les mots ou les situations vécues dans sa langue maternelle et son propre contexte culturel. L’originalité de l’ouvrage tient au fait que l’auteure ne se contente pas de mettre en lumière l’origine de ces dysfonctionnements, elle donne aussi les clés d’écoute et de compréhension dont pourront tirer profit tous ceux qui ont à cœur de réussir leur communication interculturelle.

Communication interculturelle --- Communication dans les organisations --- Communication internationale --- Anglais (Langue) --- Lingua franca --- Influence sur les autres langues --- Mondialisation --- Intercultural communication. --- Language and culture. --- SOCIAL SCIENCE / General. --- Sociolinguistics. --- Communication in organizations. --- Communication, International. --- English language --- Language, Universal. --- Communication interculturelle. --- Communication dans les organisations. --- Communication internationale. --- Lingua franca. --- Influence on foreign languages. --- Globalization. --- Influence sur les autres langues. --- Mondialisation. --- Anglais (langue) --- Intercultural communication --- Communication in organizations --- Communication, International --- Influence on foreign languages --- Globalization --- Interlinguistics --- International language --- Language, International --- Language, World --- Universal language --- World language --- Sociolinguistics

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Negotiation in business. --- Conflict management. --- International business enterprises --- Intercultural communication. --- Communication in international relations. --- Négociations (Affaires) --- Gestion des conflits --- Entreprises multinationales --- Communication interculturelle --- Communication dans les relations internationales --- Management. --- Gestion --- Négociations (Affaires) --- International business enterprises - Management. --- Communication in international relations --- Conflict management --- Intercultural communication --- Negotiation in business --- Management

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This book is a theoretical and practical discussion of intercultural communication and interaction and is aimed at academic courses as well as professional development programmes. It focuses, from a critical perspective, on the intercultural dynamics established between the members of multicultural groups/teams in various types of work environments. Selected academics and other experts on intercultural communication and interaction, representing different approaches and professional experience, joined, collaborated and contributed to the fulfilment of a three-year project where they developed a model in eight axes: - Intercultural Responsibility, Emotional Management, Intercultural Interaction, Communicative Interaction, Ethnography, Biography, Diversity Management and Working in Multicultural Teams. Each chapter provides an interdisciplinary account of its topic as well as an activity which aims to illustrate the ideas proposed.

Intercultural communication. --- Interpersonal communication. --- Discourse analysis. --- Communication in organizations. --- Communication interculturelle --- Communication interpersonnelle --- Analyse du discours --- Communication dans les organisations --- Intercultural communication --- Interpersonal communication --- Discourse analysis --- Communication in organizations --- Journalism & Communications --- Commerce --- Marketing & Sales --- Communication & Mass Media --- Business & Economics --- Cross-cultural communication --- Organizational communication --- Discourse grammar --- Text grammar --- Communication --- Culture --- Cross-cultural orientation --- Cultural competence --- Multilingual communication --- Technical assistance --- Organization --- Semantics --- Semiotics --- Interpersonal relations --- Anthropological aspects --- E-books --- intercultural communication. --- intercultural dynamics. --- multicultural teams. --- teamworking.

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"The book appears pertinent in the context of the emerging potpourri of cultures today.... It makes for useful reading reminding you as it does of the seriousness of the incessant cultural and ethnic changes taking place all around." --Business India "This eclectic collection probably represents the best examples of research currently available and is a fascinating, pioneering exploration of an important field of study." --Choice Exploring cultural identity and its impact on marketing, Marketing in a Multicultural World breaks new ground by synthesizing research, analyzing trends, assessing data, and defining and describing culture and cultural identity in its various manifestations. Chapters discuss perspectives on ethnicity, nationalism, and cultural identity; globalization as a social and economic phenomenon; and strategies used by ethnic groups in Europe and North America to establish their place in the dominant cultures and economic systems. Adding to the wealth of information presented are case studies on the Italian Canadian home, current Romanian consumption patterns, Turkish Germans' niche in Berlin's fast-food market, cross-border shopping in Northern Ireland, marketing and consumption of traditional ethnic crafts in India and Mexico, and the marketing of cultural products in museum retail shops. Global trends in emerging ethnicity--and also in global marketing--make this an especially timely book. Marketing in a Multicultural World is the perfect text for scholars, students, and professionals in marketing and race and ethnic studies.

Applied marketing --- Marketing --- Communication in marketing --- Intercultural communication. --- Consumer behavior --- Ethnicity --- Communication en marketing --- Communication interculturelle --- Consommateurs --- Etnicité --- Social aspects. --- Cross-cultural studies. --- Aspect social --- Comportement --- Etudes transculturelles --- Intercultural communication --- Social aspects --- 658.8 --- Marketing. Sales. Selling. Distribution --- Social Sciences and Humanities. Marketing --- Marketing (General) --- Marketing (General). --- 658.8 Marketing. Sales. Selling. Distribution --- Etnicité --- Cross-cultural communication --- Communication --- Culture --- Cross-cultural orientation --- Cultural competence --- Multilingual communication --- Technical assistance --- Ethnic identity --- Group identity --- Cultural fusion --- Multiculturalism --- Cultural pluralism --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Cross-cultural studies --- Anthropological aspects --- Marketing - Social aspects --- Communication in marketing - Social aspects --- Consumer behavior - Cross-cultural studies --- Ethnicity - Cross-cultural studies