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Solve your traffic troubles and turn browsers into buyers When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here.Understand the essentials - your market, your propositio
Web sites --- Design. --- Marketing.
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(From Publishers Weekly) - "The greatest strength of this solid e-commerce guide is that Zilliox, a technical writer, provides context alongside the basics. She recommends soliciting customer input about one's Web site, keeping the site simple, marketing via e-mail whenever possible and, regarding content, ""when in doubt, leave it out."" A comprehensive glossary also makes this a valuable starting point for small business owners and managers."
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Web sites --- Internet programming. --- Design.
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Web sites --- Electronic commerce --- Standards.
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We now live in a "wiki" world where mass collaboration is not only possible-it's often the best solution. Conventional management thought assumes that command-and-control is the most effective way to organize the efforts of large numbers of people, but rapid change and increasing complexity have rendered that model obsolete. As a result, most managers today lack the skills and knowledge needed to succeed in an age when networks are proving smarter and faster than hierarchies. Designing organizations for mass collaboration demands a new and very different model-wiki management.
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This IBM Redbooks publication is an update to the IBM Redpaper Best Practices and Tools for Creating IBM WebSphere Commerce Sites, REDP-3616. It introduces a systematic project development method that was specifically adapted for the creation of e-commerce sites using the WebSphere Commerce family of software products. This book provides examples on the best practices for developing new sites or migrating existing ones. The objective is to document how the tools can be combined with the systematic development method to streamline a WebSphere Commerce project.
Electronic commerce. --- Web sites --- Design.
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Provides information on applying UX design strategies to create effective search experiences on e-commerce Web sites.
Web sites --- Electronic commerce. --- Design.
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Long description: Die Internetseite ist nicht nur ein wichtiges und sehr gut wahrnehmbares Aushängeschild von Unternehmen im internationalen Markt, sondern häufig ein zentrales Instrument zur Akquise ausländischer Kunden. Trotzdem wird sie von vielen Unternehmen stark vernachlässigt. Sprachliche, rechtliche, kulturelle oder wirtschaftliche Anpassungen an die ausländischen Zielmärkte finden meist nicht oder nur halbherzig statt, sodass bedeutendes Potenzial für ausländische Geschäfte ungenutzt bleibt.
Web sites --- Internet marketing. --- Design.
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